Ditch the Elevator Pitch

June 28, 2008 · Posted in Entrepreneurs, Sales techniques · Comment 

How often have you been at a networking event or business gathering and someone asks you, “What do you do?”. Panic sets in as you try to remember your Elevator Pitch and it’s specific formula to answer the question about what you do. You break out in a sweat as you stumble through the arbitrary pitch. Frustrated, you leave that conversation thinking, “Oh my goodness. I just sounded like a fool”.

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