It is a well known fact that many of us, especially women, have reservations about promoting ourselves. We find it extremely awkward to talk about ourselves in a positive manner. When we do make the push to “sell” ourselves, we are so self conscious and apologetic that the message doesn’t quite have the impact we desired.
The implications for professional women to NOT promote themselves have many far reaching consequences. Perhaps, you were passed over for a promotion you rightly deserved. Maybe, you didn’t receive the venture capital you requested for your new business venture. Or is it possible that your business is not growing at the pace you anticipated because you are not comfortable selling yourself?