These are scary times and many people are fearful of losing their jobs as the financial crisis in our country continues. The instability of our economy breeds fear and sometimes panic. Suddenly, the job we currently have is the most important factor in our own personal stability even though it may not be the dream job we always wanted.
Now it is of utmost importance to promote yourself at work and take credit for all your accomplishments especially if you are concerned about possible mergers and layoffs. The need to showcase your work is critical. Maybe you were hesitant in the past to step into the spotlight? Maybe you are shy about accepting the compliments for a job well done? Well, think about this. Maybe you are sabotaging yourself by this type of behavior!
Let’s shift the energy from the limiting beliefs of our upbringing and the negative chatter of self-doubt in our heads to a place of self-confidence. Identifying what holds us back from promoting ourselves is the first necessary step in this process. Once we recognize our “gremlins”, we can begin the work of turning each negative thought into an affirmation that will gradually help us attain more self-confidence. (see Part Two of this series). It takes work and practice every day to listen for the negativity and let it go. Recognize that these nagging voices we hear in our head are the main obstacles to our successful self-promotion.
And here’s the GOOD NEWS! There is a way to effectively promote yourself and feel comfortable doing it.
Here are some statements to consider:
- People respond to passion and excitement
- People respond when you are authentic and sincere
- People like to hear stories
You may feel otherwise but when you craft your message to be more personal and more passionate, people respond in a positive way. Wouldn’t you rather hear someone speak with excitement about themselves and their profession and how they got started in business than hear another awkward formal elevator pitch? Do you tend to tune out those elevator speeches after a while?
It is possible to create a message with such passion and sincerity that no one will be able to tune you out. Your message is too compelling to ignore.
Tap into your passion and purpose and craft a message to promote yourself and your services. Tell a story. Make it conversational.
What do you love about what you do?
What is your purpose?
Think about the above questions. Now, take a few minutes to compose your message.
Read it out loud.
After you’ve read it, if you say to yourself, “so what”, then start over.You should feel the energy when you read it.
Let this be an ongoing exercise. Continually review your message and modify or add to it to keep it exciting and interesting. Practice saying it out loud until you’re comfortable. Practice saying it to others. Note their reaction. Put all your energy and passion into the content and delivery.
After all, this is YOUR story. No one else has this story. It’s your unique look at the passion and purpose in what you do.
In the first part of this series, I discussed some common limiting beliefs that women have when it comes to self-promotion. These limiting beliefs are culturally based and therefore, pretty challenging to overcome. i.e. “Bragging is unbecoming for a woman.” “People will think I’m pushy and aggressive if I talk about myself and they won’t like me.” etc.
How we view our place in the business world as women is key to our success. If we accept these limiting beliefs as the truth; if we believe that we need to be humble and take a back seat, we will certainly end up in the back seat in our careers and business.