Many of my clients who are small business owners and entrepreneurs are paralyzed by the thought of making cold calls. They frequently ask me for advice on the best technique to use for cold calling and they often relay their fears about the process. They are so fearful of making cold calls that it often inhibits them from doing other simple activities to grow their business.
I don’t know how any one can avoid the topic of money and personal finances today. Everything you hear from the media on TV, in newspapers, or on-line focuses our attention on the financial crisis and what that means to the average “Joe” or “Josephine”. Most of us are in a panic over our hard earned 401K’s and savings accounts as we watch them dwindle away daily. We are riding the current emotional wave of the ups and downs of the stock market.
Are you feeling paralyzed, depressed, victimized or just plain out of control when it comes to your personal finances? Now is a great time to reflect on what your relationship is to money and think about how your inner beliefs about money may be influencing the way you are reacting to the current financial situation.
One thing that all successful people have in common no matter what their career or talent is that they see themselves as successful and they have an abundance of positive energy.
Do you realize that you can CHOOSE to be successful?
Do you realize that your thoughts create your reality and that if you believe you will be successful, you WILL be successful?
It really is amusing that there are so many special labels for different months of the year. Who can possibly keep track of all of them? But in my recent reading online, I noticed that October is earmarked to recognize women in small business and I felt that I needed to add my recognition as well.
Women owned small businesses, especially franchises and home based businesses, are dramatically increasing in numbers every year. The concept of the virtual office has contributed to the establishment of more home based businesses as women seek more flexibility to balance their work and their family life. Private funding for franchises has been readily available for women to jump start their businesses and we are seeing more and more of these types of franchises in the area of fitness, health and beauty, retail and other service related enterprises.
one thing to sell a product or service for another company, but when
it’s YOUR product or service, it is downright scary. In this case, we
are especially vulnerable and uneasy putting ourselves in the spotlight
because the potential rejection is personal.
The best tip I can give about self-promotion is
to keep it personal. Don’t be afraid to give some personal information.
Connect with the reasons you love what you do. The more you tap into
the passion you have for your business, the easier it will be for you
to promote yourself.
Here are some tips to promote yourself effectively.
- Craft a personal, sincere, believable message about yourself and your business and be ready to talk about yourself 24/7.
- Include your background in the message to build credibility.
- Speak to your accomplishments.
- Talk about why you started your business? What is your passion?
- Refer to what differentiates you from your competition.
- Do NOT rely on your website or brochure to do all the promotion. Keep it very personal.
- If you find the message doesn’t stick with your target audience, go back to Step #1.