Channel the Saran Wrap

February 22, 2009 · Posted in marketing, Women in Business · Comment 
This is a guest post from Julie Roads,  www.writingroads.com, a good friend and very talented copywriter.

Channel the Saran Wrap

The only problem with it, is that it’s not environmentally friendly, so don’t channel that part of the Saran Wrap™, but grab hold of everything else and apply it to your writing, online, blogging and social media efforts.
Saran Wrap™ is:
1. Transparent. If you aren’t transparent, you’re hiding something, which makes you untrustworthy…people want to connect with people, not businesses, NOT smoke screens.Transparency is about being really genuine – don’t just be a car salesman, be a car salesman who loves sandwiches, tennis, his kids and the novel you’ve been writing for the last year.
2. Clear. Be clear about your mission, your goals, your industry, your philosophy, your blog topic, the scope of what you do. Clarity is about your own personal understanding and connection to your professional life and plan. If you aren’t clear, you’re confused, disorganized and ineffective – things that will negatively effect your productivity, overall business, relationships, etc.
3. Sticky. If folks just breeze on through your blog, website, store – you haven’t really gotten anywhere. You want to stick to them, you want them to stick to you, you want them to subscribe, bookmark, buy, sign-up, return, remember you. The point is to build a long relationship and have it expand over time.
4. Connected. Ever notice how it’s very difficult to get just a little bit of Saran Wrap™ off the roll? The wrap is so connected to itself, like brothers in arms, a VERY tight network. Use this in two ways: 1) build your own network via your blog and your social networks and, 2) encourage this network to tell their own networks about you as well.
5. ‘The’ word to the extent that people think your name represents the entire industry – think Kleenex™ here. Saran Wrap™ is a registered trademark brand name, the product is actually plastic wrap. Word of mouth and a good product has made them the industry leader, standard and mascot.
6. A Tool. One box, all you need. Saran Wrap™ has the container, the wrap, the cardboard tube that keeps the wrap in check, the metal teeth to cut the wrap. Have all of the tools people need at the ready. Make it easy for them to contact you, purchase your product or service, use your product or service, tell their friends about their contact or service, etc.
Cross-posted on the Writing Roads Blog (http://writingroads.com/blog)

Links: http://saranbrands.com
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Women On Business Roundtable

February 19, 2009 · Posted in Entrepreneurs, Sales techniques, Success, Women in Business · Comment 

Here is a great opportunity for women business owners to get expert advice. This announcement was posted today on Women on Business.

I’m very happy to announce the new Women On Business Roundtable, which will provide a great opportunity for business women to increase their online profiles, access expert advice and guidance, and encourage business growth.

The team of Women On Business authors (including myself), who are all experts in various fields such as marketing, coaching, finance, management, and technology, are launching a “roundtable” discussion to focus on our readers.

Here is how it works:

1.  Women On Business readers are asked to submit a profile of their companies and list any specific issues they might be having with their business (submission instructions are included at the end of this post).  Are you wondering how to market your business on the social web, having trouble with an employee, struggling during the economic downturn?  Submit your profile and issues in order to be considered as the subject for the Women On Business Roundtable discussion.

2.  Each month, one profile will be chosen to be featured on Women On Business as the subject of the Women On Business Roundtable discussion.

3.  The Women On Business writing team, using our collective brainpower and experience — a combined 150+ years worth! — will provide targeted analysis, valuable advice, and next steps to grow the business and meet the challenges it faces.

4.  Women On Business readers are also encouraged to join the conversation and offer their own experiences and expertise.  We look forward to tapping into the advice of our team of experts and into the minds and hearts of our readers to help our participants.

5. Throughout the month, the goal is for the conversation to continue and grow, and for the profiled business woman to ask additional questions, clarify suggestions and end up with actionable, useful advice and guidance, which should benefit many other readers as well.

Please join us! It’s a great way to gain some hundreds of thousands of dollars worth of consulting from a group with deep knowledge in their respective fields — for free!

Submit a one-page description of your business, and three issues you’d like the team to address here, and we’ll choose each month from the available submissions.  You can send an email directly to susan[AT]womenonbusiness.com (replacing the [AT] with @) or use the contact form.  Note that anonymous submissions will be accepted but identifiable business submissions will be given highest priority.

Please spread the word – email, Digg, Stumble, Tweet and so on!  Let’s get the conversation going and start helping each other!

Love Yourself

February 15, 2009 · Posted in life balance, Self Promotion, Women in Business · Comment 

It’s Valentine’s Day week and love is in the air. What better time to celebrate ourselves?

This holiday we engage in the tradition of sending our love to our friends, family, and significant others with sentimental cards, gifts, chocolate,  jewelry, etc. We often spend Valentine’s Day doing romantic things for our loved ones; special candlelit dinners, good wine and food, or maybe a weekend away for two in a cozy inn.

We can often overlook how special and wonderful we are.

Here is my Valentine gift to all of you.

  1. “Love yourself first and everything else falls into line. You really have to love yourself to get anything done in this world.” ~ Lucille Ball
  2. “You, yourself, as much as anybody in the entire universe, deserve your love and affection.” ~ Buddha
  3. “Don’t forget to love yourself.” ~ Soren Kierkegaard
  4. “You must love yourself before you love another. By accepting yourself and fully being what you are, your simple presence can make others happy.” ~ Unknown
  5. “The way you treat yourself sets the standard for others.” ~ Sonya Friedman
  6. “Self-love seems so often unrequited.” ~ Anthony Powell
  7. “If you can learn to love yourself and all the flaws, you can love other people so much better. And that makes you so happy.” ~ Kristin Chenoweth
  8. “To love yourself right now, just as you are, is to give yourself heaven. Don’t wait until you die. If you wait, you die now. If you love, you live now. ” ~ Alan Cohen

Happy Valentine’s Day!



Accepting Praise

February 8, 2009 · Posted in Self Promotion, Success, Women in Business · 2 Comments 

There are many things in life that in theory appear to be so simple yet can be incredibly difficult to actually invoke. At the top of my list of seemingly simple things to do is accepting praise graciously and saying, “Thank you.”

Why do we feel the need to deflect the praise, apologize for our success, and even offer self-deprecating remarks about ourselves in response to a compliment? Obviously, the recognition makes us very uncomfortable. Why is that? Do we feel we are not worth it?

When someone notices our good work we need to stand up and take the credit. How often do we slip into the habit of giving the credit to others and not wholeheartedly accepting a compliment?

Why should it be embarrassing or uncomfortable to be recognized for our hard work and effort? Our upbringing taught us to be humble and to wait to be noticed, yet taking the back seat has never gotten anyone to the C-suite. Taking the back seat has rarely helped anyone get promoted.

Women are definitely more troubled with accepting praise. We need to get better at stepping into the spotlight at work and increase both our visibility and credibility in order to advance our careers.

It sounds so simple. Just look someone in the eye and say, “Thank you. I appreciate the fact that you noticed how hard I worked on that project. It was a challenge and it ended up being very successful.”

Step up to the plate and welcome the applause. Step into the spotlight graciously and it will have a very positive effect on your career. Know that you are worthy of all the recognition that is bestowed on you for your accomplishments.

Sign up now for the March Teleclass  “Grow Your Business. No Cold Calls Necessary”.

Learn how to dramatically build your business through your network contacts in this interactive group teleclass.  Create your own sales plan. Workbooks included.

This class is perfect  for new entrepreneurs and business owners to get a jump start on building their business!

Four one hour sessions Tuesday nights from 7-8 pm EST beginning March 3rd.

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You Have the Right to Brag

February 1, 2009 · Posted in Entrepreneurs, Self Promotion, Success, Women in Business · 12 Comments 

You have the right to brag, but does bragging about yourself seem right?

Hardly. We are all taught from a very early age NOT to brag and to be humble, however, women  follow this lesson much more closely than their male counterparts.

This is not a male bashing post by any means, just a personal observation about women and how uncomfortable we are  “bragging” or speaking positively about ourselves. It is certainly no issue for most of us to brag about our children, our significant others, and friends close to us, but when it comes to talking about our own accomplishments not only do we feel uncomfortable, we often don’t even recognize how great we really are and what wonderful things we do everyday.

Case in point: I ran a workshop yesterday for a group of professional women. There was an exercise in the session where I asked them to write about all their accomplishments. The group struggled with the assignment. Even though the assignment was to write down any success no matter how small, it was a difficult task. Now, when I followed that exercise with one that required them to write down their shortcomings, it was not only easier for the group to think of things, but they also recognized that they were more likely to think about their weaknesses and disappointments than their successes. They also acknowledged that they almost never acknowledge their accomplishments.

Why is all this important? Certainly it is important to recognize all the wonderful things we do everyday. That’s a necessary component to building self-esteem and is a practice that we should all follow.

How does this translate into the business world? I think it’s obvious that we should connect with our value and our talent so that we can feel more comfortable speaking about ourselves in a positive manner. Effective self-promotion is important to build a business or successful career.

Here’s an exercise to help us recognize and celebrate our achievements.

Start a journal. Let’s call it MY BRAGGING RITES.

Force yourself to make at least one entry everyday. Force yourself. Make it part of your daily routine and write something that you accomplished that day, no matter how small.

Maybe you finished a project before the deadline and amazed your boss. (Wow. You are organized!)

Maybe you made a presentation at a meeting that made a difference in the way your team thinks about an issue. (Great. You are creative and inspiring.)

Maybe you got an appointment with someone who has the potential to give you more business. (Yeah. Go Get ‘em.)

You completed everything on your TO-DO list this week. (You are tenacious, organized, and motivated.)

You get the idea, right? Start to assemble your bragging rites.  Review your accomplishments on a regular basis and celebrate your successes.

Now, when you need to promote yourself and have difficulty thinking of things to say, open up MY BRAGGING RITES and you will have all the material you need. Open up MY BRAGGING RITES and prepare for your interview, your sales meeting, your personnel review. Give yourself the ammunition you need. You have the right to brag.

How would you like to be interviewed for my Bragging Bunch podcasts? Email me if you are interested and I will give you 5 minutes to brag about yourself and your business!



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