The Case for Levity
This is a guest post from my friend and very talented colleague, Katie West.
You know the drill. Head down, nose to the grindstone, work first and play later. Sure, there is merit and reward in focus and drive. They are crucial skills that help us attain our goals. But what happens when we realize that our drive and determination have driven us right into the ground? It is hard to meet our goals or enjoy their achievement if we have been left so ragged by stress and exhaustion that we are barely standing, much less smiling and laughing.
By constantly prioritizing values that drain us, without re-supplying ourselves with values such as joy, play, and fun which serve to energize and rejuvenate us, it becomes increasingly harder to find the power necessary to make significant progress towards our goals.
One way to think of it is to imagine putting your hand very close in front of your face. It is hard to focus on our hand because of how close it is to our eyes. Now, move it out as far as your arm will reach. It becomes much easier to focus on it and discern the details of it, right? The importance of levity in our lives is that it provides that critical distance and perspective we need in order to view our experience. By placing emphasis on lightness, joy, and possibility in our lives, we are able to be more productive, creative, and energetic in our responses to our work and home lives.
Sometimes people still hold firmly to the notion that fun and levity prevent or slow down efficiency. Studies show that the opposite is true. Companies who value fun and play in the workplace, rank higher in surveys of workplace satisfaction. Also, the same companies repeatedly tend to be more successful in their overall goals.
Levity boosts our ability to think outside the box and be able to generate the innovative solutions necessary to solve a problem. We stand out from the crowd. It is an easy choice when we think about it: Either working with someone who complains, uses their intelligence to find flaws, and rarely smiles OR working alongside someone that readily shares their positive spirit, their zest for a particular project, or whose creative ideas inspire you.
How can we bring a little more levity and joy into our lives during such a challenging time in our society?
First step, we have to choose to bring this powerful energy into our lives and this means we are willing to seek it out in full confidence it will help us live our lives better, perform more optimally, and create a climate of wellness within us.
A couple of simple ideas for more joy, possibility, and lightness in our days:
Watch a movie that you find funny.
Practice laughing (it is okay if you are faking it-you still get the happy benefits) on your drive or walk to work by pretending you are listening to something funny on the radio or pretending you are on the phone having a funny conversation.
Call a friend and leave a laughing message on their voice mail and ask them to do the same.
Write 3 things you are grateful for each day.
What ways can you bring levity into your life?
Katie West is The Levity Coach. http://levitycoaching.com
How Many Hats Can a Woman Wear in One Day?
No, this isn’t a riddle! We wear so many hats during the course of one day that it’s quite remarkable. How do we do it so effortlessly? Have you ever thought about all the different roles you play? There are probably way too many to mention in one blog post, however, since my intention is to give all women a much needed pat on the back and recognition for all they accomplish, I am going to give this a try.
Early Morning
- Housekeeper
- Caterer/short order cook
- Drill Sargent
- Chauffeur
- Event Planner
- Commuter
- Athlete (did you get your gym time in?)
Work
- Correspondent
- Visionary
- Leader
- Manager
- Customer Service Representative
- Computer whiz
- Team Player
- Mentor/coach
- Task Master
- Negotiator
- Marketing Director
- Salesperson
- Bookkeeper
- HR Director
- Peacekeeper
- Researcher
- Worker Bee
- Cheerleader
- Speaker/Presenter
- Humorist
- Nurse
- Therapist
Evening
- All of early morning activities again
- Disciplinarian
- Personal Shopper
- Laundress
- Librarian
- Sports Fan
- Teacher
- Activist/Community member
- Story teller
- Babysitter
- Entertainer
- Companion, lover, partner, mother, sister, daughter, friend
WHEW! It really is quite remarkable how many different hats we can wear during the course of one day and how we can switch those hats so effortlessly. We are FABULOUS!
I know this isn’t everything. What did I miss? I would love to hear your feedback and be able to add to the list!
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Narrow Your Niche to Attract More Clients
We are all taught in Marketing 101 the importance of defining a niche and clarifying who we consider to be our target audience. I think we all understand this concept intellectually. It makes sense. When people have a clear understanding of what services and products you offer and who will benefit from those products and services, they can easily refer business. Yes, the concept completely makes sense.
Now, we are starting our own business. We have these wonderful products and/or services to bring to market. We don’t want to miss out on any opportunity to make a sale. So what do we do? Do we go back to Marketing 101 and choose a well-defined niche? Very often, we don’t. We ignore the marketing pundits and cast a really wide net in hopes of being wildly successful right out of the starting gate. We don’t want to turn down any opportunity that may come our way. The problem is that promoting ourselves without a specific target audience and niche can often backfire. We try to attract everyone, but we end up not attracting the clients we want and we limit our success because we haven’t defined our message so that others can refer business.
The hesitancy to narrow our niche is often fear based. We are fearful that if we limit ourselves we won’t be successful and that when we first start a business we need to take any clients/customers that we can. This approach can also be true, however, of more experienced entrepreneurs who are still holding on and patiently waiting for their businesses to grow.
The first step to attracting clients is to define your target audience. Who is your ideal client? Gender, age, income, educational background, occupation, geography, hobbies and interests, special needs are all important factors.
Once you clarify the target audience, you need to create a message to promote yourself and your business that will attract this type of customer/client. Your message should be very specific about what you provide for that target audience and how they will benefit. There should be an emotional component for them to latch on to. Make your message personal and tell your story and your own connection to this product or service.
I have assisted many clients through this process and the results are usually quite remarkable. Once you get over the fear of narrowing your niche and you send a clear message to your network, your business will literally take off. All of a sudden, the light bulb goes on and people get it. They will know someone who needs your services or product and they will refer business.
Your promotional message can be used in any form of media. Now you have the content for any successful promotion whether it’s face to face meetings, radio, print ads, web site, or brochures.
Narrow your niche and you WILL attract more clients.
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The Friday Breakfast Brag Club (T.G.I.F.)
Thank Goodness I‘m Fabulous!
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What went right this week? What does that say about you?
Celebrate YOU every week. What fun!
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How to Stay Marketable in a Down Economy
How do you stay marketable in a down economy? Promote your personal brand.
When it comes to selling yourself, you should follow the same guidelines that you use when selling any product or service. Take an objective point of view, do an assessment of the product (you), create an effective pitch, and develop a sales plan.
1. Know Your Product.
Do an assessment of yourself and get to know yourself as the “product”.
What are your strengths?
List 3-5 personality pluses and how these traits have helped you in your current and past positions.
List 3-5 recent accomplishments. What do these accomplishments say about you?
2. What is your sales pitch for your product?
Create your own personal pitch.
Answer these questions:
What is my story? my history?
What differentiates me? What special qualities do I have and why are they marketable?
How have these qualities helped me be successful in the past?
What are my features and benefits?
i.e. I am tenacious and what that means to my employer is that they can count on me to stay focused and complete my assigned projects.
3. Create Your Sales Plan
What is your career goal for the next 6-12 months?
Create action items to help you reach your goal.
Identify people you need to be in front of consistently. How will you accomplish that? Set timeframes and identify resources needed if any.
What organizations should you join/attend? What committee should you volunteer for?
What special projects should you take on?
4. Go out there and sell yourself.
Always be prepared 24/7 to talk about your accomplishments.
Consistently work your sales plan and stay in front of your “web of influence”, your important contacts.
Stay visible. Stay positive. Stay focused.
Approach selling yourself and your own personal brand with the enthusiasm and confidence your “product” deserves. You are the best possible “product”. Go out there and let everyone know what you’ve got!
Want to practice your positive self-talk?
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Friday morning Breakfast Brag Club (TGIF)
Thank Goodness I’m Fabulous!!!
8-8:30 am EDT every Friday morning
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Network, Network, Network Now!
I think by now we have all accepted the fact that our economy is in crisis and there is not an immediate panacea to catapult us back to financial stability. Every day we hear of more businesses going bankrupt and laying off employees.
Perhaps you are lucky enough to be employed or own your own business. Even if you are currently unemployed, now is the time to get out there and network! If you are vigilant at networking, you can continue to build your business, keep your job, and land a new position.
What to do if you own a business? Network!
- Regularly stay in touch with your customers to ensure that they are pleased with your services.
- Consistently expand your referral network. Set appointments every week. Target specific numbers of new contacts per week.
- Look for new opportunities to showcase your business through your network. Write articles, blog, guest blog, go to networking meetings. Keep visible on your social media sites.
- Fine tune your pitch. Make sure that your message is compelling and memorable.
- Look for partner opportunities with complimentary businesses in your network. Tap your referral network for ideas.
- Entice new customers with special promotions. Brainstorm with your contacts. Collaborate.
What to do if you are employed? Network!
- Make sure you stay visible at work. Now is not the time to hide in the shadows.
- Regularly meet with your boss to discuss your progress and set new goals.
- Expand your referral network inside and outside the company. Keep in contact with your network contacts on a consistent basis.
- Use social media sites to network. Join industry related groups on sites such as LinkedIn to increase your network and visibility.
- Develop an action plan. Who is in your web of influence at work? Who do you need to stay in front of? What actions are necessary?
- Keep track of your accomplishments on a daily/weekly basis. Be prepared to speak about your successes.
- Prepare your personal pitch. Be ready 24/7 to talk about what you do with your internal and external contacts. Don’t miss out on a opportunity to promote yourself because you are not prepared.
What to do if you are looking for a job? Definitely network!
- Write out a list of your accomplishments. Review the list and write down what these successes say about you.
- Write 3-5 personality pluses and how they helped you in your past positions.
- Make contact with everyone in your network. Include family, friends, former colleagues, professional contacts (doctor, lawyer, chiropractor, dentist, accountant, etc.) and let them know what type of work you are seeking.
- Update your personal message to include your accomplishments. Your message should be upbeat and positive.
- Work the social media sites and industry related groups.
- Do your online searches daily and see the types of positions out there.
- Be clear what you want. Set your intentions in that direction. Let everyone know what type of position you are seeking.
- Prepare for each job interview. Research the company. Investigate to see if your network contacts have relationships in the company to help your efforts.
The challenge whether you are employed, unemployed, or a business owner is to stay focused on work and keep a positive attitude. Set your intentions on new opportunities through your network contacts. Your diligence in networking activities will lay the groundwork for your continued success.
New April Teleclass!
Self-Promotion for Entrepreneurs and Small Business Owners
3 one hour sessions, Tuesday evenings 7-8pm EST, starting April 7th. $125
For more information: http://womenssuccesscoaching.com/services/group-coaching
