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How to Capitalize on Being a Women Owned Business
Did you know that women owned businesses have a built in marketing advantage? Do you fully understand how to capitalize on your women owned status? My guest, Janet Christy, author of Capitalizing on Being Women Owned, will offer expert advice for women who have or are starting their own business. This show is packed with practical information on how to take advantage of your status and market your business to federal, state, and local governments as well as private industry. Learn the necessary steps to capture government business and how to find the best prospects for your products and services. This show is a must for women business owners who are looking to advance their business opportunities.
Featured Guest
Janet Christy has spent the majority of her professional career in marketing, sales and public relations positions. She has also worked on several economic development and technology initiatives in the Southeast.
In 2003 Janet formed Leverage & Development, LLC, a consulting firm focused on helping Small and Woman/Minority Owned businesses and government/education entities. The firm has several service offerings that assist businesses and governments in evaluating their assets and then developing plans to improve them and/or use them to accomplish specific goals.
In 2006, Janet’s book,Capitalizing On Being Woman Owned, was published.
Janet currently works with Women and Minority owned businesses to develop plans that will help them maximize their certification as a Woman or Minority Owned Business. She prepares a customized manual for her clients that includes: Market Assessment, Key Prospects, Prospecting Strategy, and a Step-by-Step Marketing Plan.
Listen to the December 29, 2009 show, or visit our VoiceAmerica archive to hear any of our previous shows.
