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WHY Women Mean Business: The Next Economic Revolution
According to Alison Maitland and Avivah Wittenberg Cox, co-authors of Why Women Mean Business, CEO’s need to get serious about sex. Why? Because there is a great opportunity now for corporate America to embrace the power and talent of women and research shows that taking action on this initiative will boost their company’s business performance. Gender is now a business issue, not a women’s issue. Today’s guest, author Alison Maitland, joins me for a lively discussion about womenonmics and how companies can create an environment of gender bilingualism that will benefit their bottom line and their employees. Learn how some companies and some other countries are tackling this issue and how it contributes to their success.
Featured Guest
Alison is a writer, speaker and conference moderator who specializes in leadership, women in business, and the changing world of work.
A former Financial Times journalist, she is co-author of the acclaimed book Why Women Mean Business (Wiley-Jossey Bass, 2008), which has just been published in an updated paperback edition (2009).
She directs The Conference Board’s European Council for Diversity in Business and is a Senior Visiting Fellow at Cass Business School, London.
Alison was a journalist for Reuters in London and Paris and then spent 20 years with the Financial Times. She contributes articles and columns to the Financial Times and other media. Recent speaking engagements include addressing the International Monetary Fund in Washington DC and moderating at the European Commission’s Gender Equality conference in Brussels.
Listen to the December 15, 2009 show, or visit our VoiceAmerica archive to hear any of our previous shows.
