How to Be a Thought Leader
Last week I attended a panel discussion at Barclay’s in New York City on the topic of How to Be a Thought Leader. The panel included Nicki Gilmour, CEO of The Glass Hammer, Carol Hymowitz, Editorial Director of Forbes Woman, and Barbara Jones, of Editorial Director of Hyperion Books. The discussion focused on professional women and thought leadership.
According to Wikipedia,
A thought leader is a futurist or person who is recognized for innovative ideas and demonstrates the confidence to promote or share those ideas as actionable distilled insights.
The panel was in agreement that in order to be a thought leader, it’s not enough to be creative and innovative. One must also have the ability and confidence to promote their ideas.
Part of the discussion addressed how women are not really good at speaking up and promoting their ideas; how we often take the back seat to men in the workplace. What is the best way to communicate your ideas so that others will be inspired and motivated to support you?
I don’t know why it always surprises me that the majority of these discussions about women and leadership end up focusing on women and self promotion and self confidence. I was sitting in the audience nodding my head. Self confidence and self promotion are necessary ingredients for women’s leadership and career success. I can’t stress it enough. And though my readers are probably tired of reading this, you can have the best ideas and the best business concept, and if you don’t have the confidence to promote your ideas and the skill to communicate effectively, you will not become the thought leader you desire to be. Thought leadership requires both components; the thought and leadership skills. Leadership implies that you have the ability to get your message across to others to both inspire and motivate action on their part.
Of course, the discussion last week also touched on the “double bind” concept that as women we need to be mindful of the way we promote ourselves; men can get away with outright bragging and we can’t. The double bind is widely accepted as part of our current culture. Women need to recognize that there is an art to creating the credibility and visibility you need to be a thought leader without sabotaging your efforts.
First, clarify your thoughts and ideas.
Second, create a compelling and passionate message.
Third, be strategic. Identify the web of influence in your internal and external networks who need to hear your message.
Fourth, develop a communication/action plan to consistently be visible to these stakeholders to communicate your message.
Fifth, follow the action plan and modify as necessary.
Use the energy and passion you have for your ideas to propel you into action. Once you are motivated to action, as a thought leader you need to communicate your message to inspire and motivate others to action.
What Do You Do When a Door of Opportunity Opens?
There has been a lot written recently about women’s innate ability to lead. One reason that is consistently mentioned is that women are more risk adverse than men. Many thought leaders believe that because women are more cautious, they make better decisions. I believe there is some validity in this especially if you look at the recent events on Wall Street. It’s only speculation of course, but there is a widely held opinion that if there was more diversity at the leadership and board level, this current economic crisis might have been averted. Who knows?
Can this cautious outlook sometimes work against us? It is possible, in my opinion, to be so cautious that you never move forward in your business or career. Being overly cautious can paralyze you.
Almost every major milestone in my own career has been due to me taking an enormous leap of faith and trying something new; something perhaps I was not totally prepared for but decided to embrace regardless. When a door opened, I ran through it and never worried how I would master what was required to be successful in this new opportunity. I’m not saying that every time I took a risk, it worked out well. There have been times that I have fallen flat on my face. When this happens, it’s important to dust yourself off, gather your wits about you, and start all over again. In other words, never let your failures prevent you from learning a lesson, picking yourself up, and seizing the next opportunity that comes along with the same passion and energy.
What is the essential ingredient we all need to have in order to take a risk? Self confidence! Self confidence fuels your persistence and determination and helps propel you through any open door. In fact, with enough self confidence, you won’t even wait until a door of opportunity opens for you, you’ll go find it!
It’s critical for your success, whether you are an entrepreneur or corporate professional, to periodically connect with your value and talent to establish and grow your foundation of self confidence. This, in my opinion, is the secret to success.
We need to periodically connect with our value and talent because we often take our accomplishments for granted. We lose that connection to what is unique and wonderful about us. Do whatever it takes to honor your accomplishments and ability. One suggestion I make repeatedly is to keep a success journal and record all your accomplishments and review your entries each week, celebrate your achievements, and think about what these successes say about you. This will fuel your self confidence and your ability to take on new opportunities, which, in turn, will lead to career and business success.
Self confidence is the secret of success.
The Invisible Promotion
Harvard Business Review published an interesting article recently, “Are You The Victim of An Invisible Promotion?” by Ron Ashkenas.
The post poses some direct questions to the reader about whether or not your role has changed significantly in the past six months and whether you have been given new responsibilities with no formal promotion or pay raise. Ashkenas reminds us that the practice of assigning more responsibility without changes in job title or description has become more common lately due to the reorganization and downsizing of companies.
I suppose that any of us who have survived downsizing feel very fortunate to still have a job. In this situation, we are more likely to take on more responsibility without a promotion because we not only feel lucky to have a job, but also somewhat vulnerable and sensitive to the instability of the company and the economy. We want to keep our jobs.
That being said, we also need to realize the value that we bring to our company and not let the fact that we have taken on more responsibility go unnoticed.
Ashkenas has some great advice:
…don’t wait for your boss or someone else to recognize that you’ve been invisibly promoted. Revise your job description or create some bullet points about what the job now entails. Have an honest discussion with your immediate supervisor about what it will take to achieve these expanded responsibilities, how you will develop the skills needed, what you may need to do differently, and what he or she can do to help.
I think that Ashkenas’s article has a special message for professional women. In my opinion and from my own business and coaching experience, I have witnessed that many women have difficulty standing up for what they want and need. Women are more likely to take on extra work without requesting a visible promotion or salary increase. In fact, I would go so far as to say that women are more likely to take on the responsibilities and wait to be noticed and recognized without taking the credit or taking the initiative to have a conversation and negotiate a better title and compensation.
One of the most significant mistakes that professional women make is believing that if they work hard and do a good job, someone will recognize and reward them.
Talent and experience are not enough. Hard work is not enough. We must learn to speak up for ourselves and communicate to others our value and accomplishments in order to advance our careers.
Ashkenas states:
..make your invisible promotion visible both to you and to your boss. It will give you the recognition you deserve and the support you need to make sure that you don’t unintentionally become a victim of the Peter Principle.
I might add to this: Don’t be the victim of the assumption that if you remain invisible others will recognize and reward you.
Celebrating My Independence
I’ve had family and friends say to me that I’m independent to a fault. Is there such a thing as being too independent?
I left corporate America six years ago to start my coaching business and I’ve never looked back. Sure, there have been challenges; plenty of challenges. I would be dishonest if I said running my own business is a piece of cake. It’s not. It can be stressful and even scary at times. Why? Because YOU are the business and though you can occasionally take time off (as difficult as that is for me personally), at the end of the day, it’s YOU who makes all the decisions and charts the course for the direction of your business.
In the beginning, I would stress over every decision. It seemed to me at the time that every decision was a monumental one. What should I name my company? What should my website look like and say? What is my niche? I have to say now I make my decisions quickly and they are often based on my intuition. Sometimes I make good decisions; some aren’t so great, but I’ve come to realize that this is all part of the evolutionary process of becoming an entrepreneur. I celebrate the fact that I have the ability to make these decisions and chart my own course; to make some mistakes and hopefully learn from them and move forward. That’s what is means to be independent after all.
That being said, I think it is possible to be independent to a fault as an entrepreneur. You can’t build and run a successful business in a vacuum. It’s important to surround yourself with a network of supporters and mentors that you can tap into for advice.
I read recently that every business owner should have an advisory board for their business; a group of like-minded business people who can act as a sounding board when you need it. This advisory board can be a formal group or an informal relationship with colleagues who have the experience and expertise to help guide you.
Who should be on your advisory board? For my coaching business, I look for advice and support in finance, marketing, technology and design and often use a coach myself to keep me on track and move my business forward.
So, it is Independence Day and I am celebrating my independence! Being an entrepreneur is an amazing experience to me. Because I am following my passion to help other professional women be successful, it never feels like work. I love it and every day is a celebration of my independence. That being said, I think as an entrepreneur, it is possible to be too independent and we need to seek out the advice and expertise of others to help us grow. In the end, this gives us the ability to maintain our independence and flourish.
Happy Independence Day!
Ditch the Pitch: A Presentation for Professional Coaches
Here is my presentation for BusinessforCoaches, a UK organization that supports professional coaches worldwide with professional development activities.
Ditch the Pitch Presentation for Coaches
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20 Minutes For $20
20 Minutes of Interviewing Coaching For Only $20...
Present yourself with confidence!
