Making a Difference in the World
Today we are going to hear a story that I hope will stimulate you to look inside yourself to discover what you can offer others. We are each here for a reason and we each have unique gifts to offer the world. As you listen to my guest, Jeanne Staples, today, think about what it is that you have to offer and how you can help others with your unique gifts and talent.
Featured Guest
Jeanne Staples has spent her entire professional career working in the arts. She is a full-time, professional artist who lives and works on the island of Martha’s Vineyard in Massachusetts, and is represented by galleries in Boston, New England and beyond. You can see firsthand the beautiful work she does on her website, www.jeannestaples.com.
She is also the Founder and Director of PeaceQuilts, a 501(c)(3) non-profit, humanitarian organization dedicated to relieving poverty in Haiti by establishing independent, self-managed and self-sustaining sewing cooperatives, and connecting them to international markets. This organization is best described in a book called Patience to Raise the Sun: Art Quilts from Haiti and their power to change women’s lives.
Listen to the May 16th show at 12 noon EDT or download the podcast.
Is Thinking BIG About Your Business or Career Like Bragging?
It’s common knowledge that many people have issues with boastful people. We have a bias against those who seem “full of themselves” and constantly let everyone know how wonderful they are. If the person happens to be a woman, there is even more of a negative reaction to her lack of humility.
If you follow my work and my blog, you know that I help professional women identify and connect with their value and talent and thereby gain
the confidence to promote themselves. (This isn’t bragging or boasting, by the way, but authentically talking about your accomplishments and value proposition.) There is much evidence that communicating your value helps you to advance your career and get more clients.
If you understand your value proposition, what plan do you have to offer your gifts and talent to the world? I mean, what is your BIG plan for your business or career? Do you dare to go there?
I believe that we think small because we are afraid that if we let others know the dreams we have for ourselves, people will think we are “full of ourselves”. We may get the skeptical looks, the rolling eyes, the “are you kidding me?” look. Who do you think you are that you could achieve that?
Well, guess what? If we think small, we stay small. If we keep our ordinary story, we stay ordinary. (I am borrowing that from Suzanne Evans. I just spent three amazing days at her Be The Change Event where I heard this over and over again.) If we want to be extraordinary, then we need to ditch our ordinary story for a bigger one, and we need to be able to articulate that new big story with the same confidence we do our value proposition.
Everything changes when you understand your value. This includes your story and your plans for your career and business. Don’t be afraid to dream big. Don’t be ashamed to create a new big story that expands the way you offer your unique value to the world. It’s not bragging. It’s simply you acknowledging that you have these gifts. It’s simply you understanding your value and believing that you can achieve great success because of it.
What’s your extraordinary story?
Join me Thursday, April 26th for a FREE teleseminar on The 3 Insider Secrets to Marketing Yourself for Success in Business Today.
Learn everything you need to know to position yourself in business today in 3 simple steps!
Tell a Good Story to Pitch Yourself and Your Business
Everyone loves a good story, but how many of us are good at telling good stories? For the most part, I think we create exciting and stimulating stories about our personal lives. We certainly have a tremendous amount of material to serve as our database. We love to tell stories about our girlfriends, spouses or partners, children, grandchildren, neighbors (good and bad). And we have no problem adding emotional content and passion to our stories.
Stories are a great way to draw others in and influence their behavior, yet many of us hesitate to use the same emotions and passion in our storytelling when pitching ourselves and our businesses. As a result, the stories don’t have the impact that we desire to grab people’s attention and stimulate further conversation.
In a recent article in Fast Company, author Kaihan Krippendorf, talks about a workshop he attended on storytelling where he was told to “use lots of LOTS”.
Our facilitator, Gary Lyons, senior coach at The TAI Group, told us a story and had us dissect what we remembered. Do this, and you will realize your audience is often checked out, comatose, or unable to hear or remember what you are saying. The key to engage them is to use lots of “language of the senses,” or LOTS. When telling a story, share with us what you see, smell, feel, taste, and hear. When you trigger a sense in someone, you bring them into the story with you.
Think about your own story. What type of senses can you bring into your story to engage your audience?
See: How can you open someone’s eyes to “see” your value? What do they experience when they see your product, walk into your store, enter your office? What visual trigger will add to your story?
Smell: Perhaps your product or service can be best described by its scent. How can you add this to your story?
Feel: This is a great one! What does success feel like? How does someone feel when they use your product or service? What is the end result? People love to hear stories where they are transported to a new positive mindset. Take them there with you story. Is there a tactile aspect of your product? Is this something you can talk about?
Taste: “I’m so close to success, I can taste it.” We use the sense of taste figuratively and literally. If your product is edible, describe in great detail what the experience of tasting that product is all about. Yummm.
Hear: Another great sense to include in your story! People are talking about your services. There is a buzz that starts slowly and builds up to a feverish pitch. Colleagues and clients are standing up and cheering for you! YEAH! What do you hear?
Kaihan Krippendorf goes on to say about the workshop,
We close with a “before and after” exercise. One of our members gets up to practice a pitch; he is raising money for an energy tech venture. He starts speaking, but I just can’t follow. When he finishes, I realize I have not heard a word. Gary coaches him–lots of LOTS, story spine, look us in the eye, take us in–and the speaker tries again. Now it is all waterfalls of electricity pouring down the mountain, the opportunity to create something and break through with passion. I heard every word, and so much more.
Improve your ability to tell stories–about the company you are building, the project you are leading, the life you live, and will enroll people more completely and emotionally in your mission.
That’s my story and I’m sticking to it!
Are You Being Stingy?
Are you being stingy?
…by not letting others know what you have to offer?
…by not speaking up and sharing your opinion or ideas?
Sometimes we are so focused on our “own stuff” and our fears or discomfort talking about ourselves that we forget that what we have to offer helps others. That’s right! Think about it. What you have to offer, whether it’s a product, a service, an innovative idea or new approach to a problem or simply your opinion, helps other people and improves their lives and/or careers in an important way.
Re-framing this as an offer to help is a terrific way for you to move beyond your fear and discomfort and focus on what the other person needs. It gets you beyond the “stinginess” factor.
How would your next job interview go if you used this mindset, understood what you had to offer and focused on how it could help the company?
How would your next networking event go if you used this mindset when meeting new people, finding out what they need and offering your assistance?
How would your next senior management or department meeting go if you used this mindset and offered your ideas and opinion?
For the next few weeks, I am offering you the opportunity to write and tell me specifically ONE way you help your company or clients (what value you offer), and I will feature your “commercial” in a new section of my blog/newsletter.
Please include your name, position, company (company website or personal website) and email so that other women can contact you.
Looking forward to hearing from you!
Holiday Networking: Offer the Gift of Connection
‘Tis the season to be jolly! It’s also the season for socializing. We are invited to many holiday events; some for business and some just to have fun and share some holiday cheer. The point is that we are meeting and greeting more people this time of year than any other. It’s a great networking opportunity.
Often these occasions are not about serious networking yet they do provide us with the chance to meet new people and enter into casual conversations about what we do. It’s the perfect time to network without the pressure to “sell” ourselves.
How do you enter into casual conversations with someone new?
Simply introduce yourself and ask the other person to tell you about them. People love to talk about themselves and this opens up the conversation in a casual way. Listen to what they have to say and learn about their business or position.
Offer the gift of connection.
Here is where the holiday giving spirit comes in. What can you do to help this person? Ask them! There may be opportunities for you to introduce them to other possible clients, partners, or referral sources.
When you are open and giving, it opens the door for others to reciprocate.
Take their business card and write on the back where you met them and who you want to introduce them to and make sure to follow up immediately.
Pay it forward and enjoy all your holiday events! You will be surprised how much you will receive in return.
For more tips on how to network, listen to my GPS Your Career Radio podcast with Diane Darling, President of Effective Networking, Inc.
Confidence Equals Competence
I have a power point slide in many of my keynote presentations that states Confidence = Competence. When this slide appears, it’s always an “ah-hah” moment for many people in the audience. Isn’t it true though? When you present yourself with confidence, people assume you are competent.
Think about your own purchasing decisions. Would you be willing to purchase a product or service from someone who lacks confidence; who stumbles through their sales presentation and seems unprepared and anxious? You would no doubt hesitate unless you felt sorry for them. (Not a good reason to buy, by the way.) You hesitate in this case because you believe that when a person lacks confidence in their presentation, they may lack competence. As an entrepreneur, it’s important to understand this when selling your own products and services.
Now, I’m not saying it’s necessarily true. It’s just our perception. But the perception is important because that is what people base their decisions on.
Maybe you’re not an entrepreneur, but a woman with ambition to get ahead in her organization. You are talented and gifted and produce great results, but when it comes to presenting those results, speaking up in meetings, you fumble and stammer. Do you come across as a potential leader? Probably not!
I’m not a proponent of faking confidence. I’ve read some articles that say “fake it until you make it.” I’m against this tactic because authenticity is so important in our presentation. It is, in fact, this connection with our authentic selves and the value that we offer that is the foundation of the confidence we need in order to present ourselves as competent. This authenticity inspires trust and it’s vital for our success in business.
I do a lot of speaking now about the topic of understanding your value because I believe until we understand and connect with our unique gifts and value proposition, we will continue to lack the confidence to present ourselves as competent.
Do you understand your unique value or the value that your products and services offer?
Starting January 10th, I am be offering a four week group coaching program that will take you on a journey of self-discovery to understand your value and better position yourself to grow your business or advance your career. This four week program will be done via phone and participants will receive four hours of coaching, valuable worksheets and exercises as well as feedback from a group of like-minded professionals. Each participant will also receive mp3 recordings of every class.
Check out my website, for more information! And be one of 10 lucky women to take this journey. The group will be limited to 10 so please register now.
Staying Focused Takes Focus!
True confession time. I have a little gremlin inside me that often rears its ugly head and causes me to lose focus. Of course, it’s easier to blame a gremlin than to admit that I am often challenged to stay on track with my business.
When presented with compelling new opportunities, new ventures, new products, new technology, I have been known to veer off my well planned strategic path from time to time. As a result, I find myself headed down a dead end road chasing something that not only doesn’t make sense, but consumes my time and energy.
Does this ever happen to you?
I can’t even count how many times I’ve said, “Yes. I can help you with that.” “Wow! Of course I can do that for you.” All this willingness to help out leads me astray and off my mission.
How does this happen? Let’s face it. We are constantly presented with new enticing opportunities. Every day I receive emails, tweets, invitations to connect that all brings potential new prospects for my business. It takes a tremendous amount of focus to stay focused!
So how do we stay on point? How do we evaluate new opportunities that come our way? Should we accept every client, every consulting gig, even if it’s not aligned with our core business? The answer is “no”.
The best advice I can give (which I admit is a challenge for me) is to put up a sign in your workspace with your mission and keep it visible at all times. When presented with new opportunities, evaluate them against your stated mission. Does is make sense to move forward and investigate this further? Does it align with my mission? Does this project or client best reflect my core message?
The reality is that staying on message and living your mission and values is THE best way to grow your business and attract the right clients. When you stray off course and send mixed messages, people get confused and as a result, it becomes more of a challenge to engage with you.
There is nothing so useless as doing efficiently that which should not be done at all. ~ Peter Drucker
How do you stay focused?
Any tips you’d like to share?
GPS Your Life and Career
I have always traveled quite a bit for business, and before every trip I would diligently print out my airline ticket, the rental car information, and directions from the airport to my destination.
Often this meant trying to read Mapquest directions while driving on a highway or in the dark. It never worked well and thank goodness I’m still alive after several close calls with other cars on the road. The biggest challenge, however, was having Mapquest dump me some strange place that was not where I wanted to go. Have you ever experienced that?
But now we have GPS, the Global Positioning Satellite, and somewhere up in the sky there is a satellite that knows where I am and beams down directions for me. It provides a step by step navigation and helps me stay on course so I get to where I want to go. How comforting is that?
Don’t you wish you had a GPS for your life and career? Wouldn’t it be great to simply plug in your dreams or goals for your life and career and have someone tell you in a very confident assuring voice how to get there?
Imagine if you took a wrong turn every so often or a detour, the GPS would “recalculate” and bring you pack on course.
It is common this time of year to set goals. We’re often so much better at setting the goals than keeping on track until we reach our destination. Here’s my suggestion: find a “GPS Buddy”.
Ask a colleague, friend, coach or mentor to hold you accountable this year and help you with your own personal navigation system. A “GPS Buddy” could make a huge difference in how well you navigate in 2011 toward your life and career goals.
What are your goals for your career or business? It is important to be intentional and focused to be successful.
In this fast paced business environment, people are just too busy to seek you out so you need to strategically plan how to create your visibility, how best to communicate your value proposition and to whom. Without this GPS or strategic plan, you are quite simply less likely to reach your career destination.
I am offering two new programs in January to help women differentiate themselves and confidently communicate their value so they attract more clients or win the promotion they deserve. These programs are limited to just 10 women! RESERVE YOUR SPACE NOW!
The 90-Day Intensive for Entrepreneurs and the 90-Day Intensive for Managers help women overcome their barriers to self promotion and create powerful personal messages about how their value can benefit others. Self promotion is a must have skill in today’s workplace if you want a successful business or career!
I have extended the Early Bird Discounts until January 10th to give you all a chance to get caught up from the holidays. If you register before January 10th you will receive:
- A $700 discount!
- A free 60 minute strategy coaching session with me to create your unique plan.
- A free ebook , How to be Happy for No Reason, with best selling author, Marci Shimoff
- And if you are one of the first 3 women to register, you also get a free 60 minute PR strategy session with publicist, Lisa Elia.
Sign up now to propel your business and career forward in 2011!
I hope you can join me for a successful and amazing 2011.
The Big Juicy Payoff
Our decision to buy a new car is often more about the status and sex appeal than transportation and functionality.
We can purchase a great looking pair of jeans any where, but we are more likely to choose a popular brand that has some status and recognition. The advertisements tell us we will be more attractive and appealing in these jeans and we believe it. We pay more money even if we can’t afford it, for the opportunity to wear these status symbols.
So what’s this all about?
It’s all about the emotional connection. The advertisers create an emotional benefit for you when you purchase and use their products; a big juicy payoff. You will be more attractive, sexy, respected, admired, etc. That’s the big payoff; not the specific features of the products themselves.
As entrepreneurs, we often make the mistake of focusing on the features and details of our products and services instead of the big emotional payoff. We don’t make the emotional connection between what we offer and what our customers need.
Think about your target audience. What is their need or their pain, and how does your product or service fulfill their need?
Making this emotional connection is the most powerful way to promote your business. Identify the big juicy payoff or emotional benefit and clearly communicate that to your prospects. You will grab their attention and win their business.
There can be a big payoff for you in more clients, more referrals and more money!
I’ve designed a 90-Day Intensive Program for Entrepreneurs that starts January 20th for entrepreneurs who are challenged promoting themselves and their business.
Is this you? Do you have a pitch that falls flat and doesn’t get you new clients? Do you freeze when asked to promote yourself at a networking event?
Start 2011 off with a big bang and learn how to overcome your barriers to self promotion, create a powerful message to attract more clients and business than you thought possible AND if you register before January 1st, you receive a special $700 discount.
Also, a very special bonus gift for the first 3 women to sign up: a FREE 60-minute consultation with PR expert, Lisa Elia, who will help you plan how to increase your visibility in 2011. This consultation is worth $500!!!
Check out the program now and invest in yourself and your business. Imagine feeling confident and comfortable selling your services! Register now and take advantage of the special discount and gifts.
5 Common Mistakes We Make at Networking Events
Whether you are a solo entrepreneur or small business owner or career professional, you probably spend a fair amount of your time at networking events to build your business.
Here are some common mistakes we make at networking events:
1. We schmooze, but don’t make the necessary connection with people to get business. It’s great to meet new people, but effective networking is not just about how many new people you can meet. It’s about making more meaningful connections; building and leveraging relationships that will over time get you new clients. It’s about quality not quantity.
2. We mingle with no strategy. Who is attending the event? Who do you want to connect with that you have determined might be a potential client or referral source or even someone to collaborate with? Make it your business to meet the people who will have the most impact on your business. Focus and be intentional.
3. We assume that people automatically understand the value of our products and services when we introduce ourselves and hand out our business card. It’s important to use benefit language to clearly communicate the value of your service so people you meet can immediately determine if you will meet their needs or if they know of someone else who could benefit from your product or service.
4. We give away too much. This includes too much information, too many things for free, and too many business cards. When we first meet someone at a networking event, we should not talk about ourselves endlessly. Craft your message so you just give enough information to stimulate curiosity and more conversation. Engage in a dialogue, not a monologue. You will learn more about the person.
Don’t offer to give away too many free products or services. Be strategic about give-aways. What product or service positions you best? What will provide a good intro so that people will want to purchase more?
Finally, don’t go to networking events with the goal of giving out as many business cards as you can. Collecting cards from the people you have good conversations with is much more important. Write notes on the back of those cards so you remember who they are and what they said. Once you have their card, you control the follow up.
5. We don’t follow up. What’s the point of going to events to meet new people and then not following up? Following up is how you begin to build relationships that will bring you business. If you tell someone you will make an introduction for them or send them information, do it and do it as soon as possible after the event. Determine who the key people were that you met and send a personal note and set up a time to talk or meet them again. This is the beginning of developing a network that will bring you business.
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