Speak Up and Promote Yourself!
As women, we need to speak up more and create visibility for ourselves whether it’s in a meeting, an interview with media, or a conversation with colleagues at work. This topic comes up over and over again in my discussions with clients as well as guests on my radio show. In my recent interview with Toddi Gutner, the hesitancy of women to speak up and stand out surfaced again.
In the interview, Toddi talks about how important it is for women as a group to become more visible in the media. Visibility in the media supports and contributes to women’s leadership initiatives across all industries and government. The White House Project’s Benchmarking Women’s Leadership Report confirms the fact that women get less bylines in eleven of the top political and intellectual magazines and that this lack of visibility needs to be addressed in order for women to advance to leadership positions. Women need to be visible and credible.
Toddi also says from her experience as a reporter she finds that women are not only hesitant to promote themselves, but are also not always organized, can often ramble, and don’t come across with the same confidence as men. Men are much more declarative. They frequently respond quickly to her questions in precise, short and often quotable statements.
Both the White House Project and Toddi strongly advocate media training for women. I agree, of course, but also feel strongly that women need to learn how to promote themselves more effectively and feel comfortable delivering their message. We must get over our belief that we are bragging when we talk about ourselves in a positive manner. Certainly, bragging turns people off and, as women, we need to be especially mindful of this in the workplace. Outright bragging can sabotage our efforts to advance our careers, but done diplomatically and appropriately, it is possible to get our message across to become more visible in the organization. It is possible to learn this and do it well.
We have valuable experiences, information and stories to share. We need to speak up and promote ourselves!
Madam President
It’s President’s Week this week. Besides school vacation, it is also a time to honor Abraham Lincoln and George Washington; two past presidents who were a major part of our history in the United States.
The holiday this week prompted me to think as well about honoring all the women presidents who have started and are now running their own companies in the United States. These women are playing a major role in our current economy and our future history. We should take the time to honor and recognize all female presidents in business and the incredible impact they have on the economy in the United States.
Here are the facts:
- 40% of all privately held U.S. firms are now owned or controlled by women. (10.4 million firms).
- Women’s companies are responsible for creating jobs at twice the rate of all firms.
- Women’s companies are now responsible for more payroll than all the Fortune 500 companies combined.
- Women’s companies are growing profits at a faster rate than all firms.
- 420 new women-owned businesses are started every day!
Margaret Heffernen states in her book, How She Does It. Women Entrepreneurs are Changing the Rules of Business Success, “That these companies are doing so well says a great deal about female strengths and talents….These phenomenal numbers show just how effective women can be when they work on their own terms.”
To Madam Presidents everywhere, we honor you for your hard work and dedication, your commitment to your purpose and vision, and your contribution to the growth of our economy. YOU are our future.
Tune into Women Mean Business Radio on March 23rd, when I interview Margaret Heffernen.
http://www.voiceamerica.com/voiceamerica/vshow.aspx?sid=1612
Are You in Career Quicksand?
Does this describe you?
- Desperately trying to keep your job or business from swallowing you up?
- Totally focused on completing all your daily tasks but never getting through your to do list?
- Working nights and weekends to catch up?
- Stressed? Exhausted?
- Do you find the more you struggle to keep on top of things, the more you sink into the abyss?
I call this career quicksand. Why? Because when you are in this situation with your business or career, you are stuck and I mean really stuck! The consequences of this are that you are not in the position or frame of mind to move your business or career forward. When you are in career quicksand, you cannot think clearly or objectively. As long as you are totally focused on daily tasks, you do not have the time or energy to be creative. All your energy is expended on daily survival.
What would it take for you to extricate yourself from this trap and begin to think more strategically?
Here are some tips to pull yourself out of the quicksand:
- At least once a day, take some time to do something totally different from work; anything that will clear you mind. Ideally, scheduling even a few short breaks (10 minutes) during the day helps to keep up your energy and stimulate your creativity.
- Work with a coach or mentor. This partnership can give you a new perspective on your business and career. The potential to see things more objectively offers a great opportunity to get “unstuck”.
- Start an Affinity Group at work. Gather a group of like-minded women together on a regular basis to discuss and brainstorm on work place challenges and opportunities.
- Schedule regular networking meetings (lunch, dinner, coffee) with peers outside of your own company. It’s amazing what wisdom is available from other business owners or women in similar corporate positions.
- Keep your mind open to new approaches through a variety of resources. There are many insightful and valuable books on business management and leadership. (Let me know if you would like some suggestions). There are also many worthwhile online resources.
The first step to getting “unstuck” is to realize that you ARE stuck and that the consequences of this are detrimental to the growth of your business and career. You simply can’t move forward if all of your energy is focused on daily tasks and survival.
Look for ways to pull yourself out of the quicksand and think strategically about where you want to go and how best to get there.
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Also, check out my new January teleclasses:
Promote Yourself to Success (3 one hour sessions). $99. Class limited to 6
Learn how to create an effective and memorable message and practice with your peers!
for more information and registration:
http://womenssuccesscoaching.com/services/group-coaching/
The Importance of Defining Your Personal Brand
I recently did a radio interview with Lois Frankel, PhD, author of Nice Girls Don’t Get the Corner Office and Nice Girls Don’t Get Rich and our discussion included some valuable tips from Lois on the importance of developing a personal brand for career success.
Here is an excerpt from my interview with Lois on personal branding.
“This is probably one of the most important things I think right now. As the economy has gotten tighter, as jobs have gotten harder to land, you need to see yourself as a personal brand. And when you think about brands, we buy brands because we trust them. We know them. If you’re a brand, then you need to be communicating why should people trust you. Why should they buy you? One of the ways you do this, and I actually have an acronym I use for this. It’s called WALLET to build your brand: W‑A‑L‑L‑E‑T.”
“What I say to women is “Write down” what you want people to say about you when you walk out of a room. There’s a word on the street about all of us. It’s what people say about us when we leave a meeting, but you can craft that. You can decide what you want that to be, so write it down.”
“The A stands for “act on it.” It’s not enough for me to write down what I want you to say. Now I have to identify the behaviors that I have to engage in for you to see those things about me. So if I want you to see me as self confident, what do I have to do? I may have to speak more loudly. I may have to speak more often. I may have to use numbers more often, which means I need to do the research. So write down the actions that you have to accompany the brand statement.”
“The first L stands for “Look to the edge.” That means look to the edge of your playing field. What are the women doing in your organization who are successful? because they’re playing their game at the edge of the playing field. Games aren’t won in the middle of the playing field. They’re won at the edge. So look at what the other women are doing, and most of the time, emulate those behaviors. There are always exceptions, as I said.”
“The second L stands for “Let other people know about it.” You could have the best brand in the world. But if you don’t talk about your achievements and your accomplishments, don’t expect other people to kind of dig them up. So there are subtle ways you can do that. There’s a wonderful book that’s called “Brag: The Art of Tooting Your Own Horn Without Blowing It” by Peggy Klaus that I recommend women read. Learn how to brag a little bit.”
“The E stands for “Elicit feedback.” All brands do brand research, or do focus groups. Well, your focus group is 360‑degree feedback. It’s getting feedback from the people who work with you, who work for you, who you work for, clients, customers all around you. Find out what they’re saying about you. What are they saying about your brand? That’s the only way that you can hone your brand and make it a better brand.”
“And then last, the T stands for “Treat others with abundance.” I’m just a firm believer in the more you give away the more you get. So make abundance part of your brand.”
To hear more from Lois Frankel, you can listen to the archived interview:
http://www.voiceamerica.com/voiceamerica/vepisode.aspx?aid=42576
Also, check out my new January teleclasses:
Promote Yourself to Success (3 one hour sessions). $99. Class limited to 6
90 Day Action Marketing Group (6 one hour sessions). $99. Class limited to 6.
for more information and registration:
http://womenssuccesscoaching.com/services/group-coaching/
Womenomics
Recent research studies indicate a very strong correlation exists between corporate performance and gender balanced leadership; the more diverse the leadership team, the better financial performance of the organization.
Focus on the diversity of corporate boards has been viewed as an important step to a more gender balanced leadership. The intent of initiatives to increase female representation on boards followed the assumption that this would lead to the promotion of more female leaders within a company.
Now there is a new study – Womenomics 101, that focuses on the representation of women on the executive committee. This survey, done by 20-first, is designed to take a serious look at which companies are truly embracing gender balance.
The United States came up on top with 89% of companies having at least one women on their executive committee. However, when the study investigated further, they found that the women who are promoted to the executive committee are often in a support role like legal, HR, communications. Often these roles, do not have profit and loss responsibility.
According to Avivah Wittenberg-Cox of 20-first and co-author of Why Women Mean Business, “Companies that only manage to promote women into leadership through staff roles demonstrate that they have not yet worked out how to gender balance their leadership development systems and their talent pipelines”.
Wittenberg-Cox suggests that companies still don’t get it. They don’t get “womenomics”. It is mostly women who are purchasing their products and having more women in leadership positions is the key to understanding and tapping into this growing market.
Listen to my interview this Tuesday, December 15th 2-3pm EDT, with Why Women Mean Business co-author Alison Maitland as we discuss the next economic revolution: womenomics.
Listen live or download mp3.
http://www.modavox.com/voiceamerica/vepisode.aspx?aid=43110
Are Professional Women’s Networks Passe?
What do you accomplish when you put a group of professional women together in a room? a valid question and now a controversial topic of discussion.
Professional women’s networks have recently come under fire for perpetuating the ideology that women need to be “fixed” in order to be successful in the workplace. These professional groups were for the most part originally formed for women to network and listen to senior women for mentorship and role modelling.
Avivah Wittenberg-Cox, co-author of Why Women Mean Business”, was recently quoted as saying, “We have to stop bringing groups of women together to talk about what we know is going wrong.” “We have to convince our companies to stop fixing women.”
Separating women for personal development does not seem to fit with the current line of thinking that “women’s” issues are now business issues and that advancing women’s leadership is of great benefit to an organization. If that is so, what is the best approach for supporting women’s leadership initiatives?
Many women believe that the support from a women’s network is vital to their success, but maybe the overall purpose of these groups is more about sharing and strategizing to change the overall company culture than it is to “fix” women.
Professional women’s groups offer wonderful opportunities for collaboration and support from other women. This remains important. However, in order to shift company cultures, perhaps these networks should also collaborate with mixed gender groups both internally and externaly.
Women’s groups can take the lead on shifting the attitudes and beliefs of companies by shifting their own agenda from how difficult it is to be a woman to creating better opportunities for talent management.
What are your thoughts?
Why Me, Why Now?
Looking back at my own corporate career, I can see clearly some of my mistakes, and mis-steps, as well as successes. Hindsight is always 20/20, right? But one thing is really clear to me and that is I would have benefited greatly from reading Her Place at the Table by Deborah Kolb, Judith Williams, and Carol Frohlinger before I accepted some of the promotions offered to me along the way.
My recent radio interview with Deborah Kolb, PhD. was an eye-opener for me and I immediately recognized some of the mistakes and missed opportunities in my own career.
Deborah pointed out that when you are promoted to a new position, you must negotiate the conditions for your success. I admit that I succumbed to one of the basic blunders of being so flattered that I was blind to the potential challenges and obstacles. Can you relate to this?
The key question to ask yourself first is “why me, why now?” Look objectively at the situation and not only assess why you were offered the job at this point in time, but where are you most vulnerable? Why didn’t others get the job? Taking stock of the situation is vital to your ongoing success in your new position.
Determine where you are vulnerable. What resources do you need to be successful and negotiate for those resources upfront.
Make strategic alliances to support your efforts. Who are the key people in the organization or specifically on your team who need to better understand your value and what you bring to the new position? Identify these people and create a strategic plan to promote your credibility either directly or indirectly.
The lesson here is that a promotion does not speak for itself. People don’t automatically accept you in the new role. Support doesn’t necessarily line up behind you simply because you were promoted and perhaps have the endorsement of senior management.
Assess the situation and determine what you need to be successful and before you accept the promotion, negotiate for what you need.
Dress for Success
When I am asked whether or not a women’s appearance is important for business and leadership success, I always hesitate before responding. My gut reaction is that women should be in touch with their authenticity and wear what they feel is appropriate and professional.
My recent radio interview with Marie Wilson, president and founder of The White House Project and long time advocate for women’s leadership, reminded me, however, that women do not yet have the luxury of ignoring the basic fact that it is much more important how they, as women, present themselves then it is for men. Plain and simple; women are not judged in the same way.
The White House Project, in fact, did a media study in 1998 that addressed this very issue. They analyzed six political campaigns and found that journalists were more likely to focus on the personal characteristics of female candidates and less likely to focus on the issues.
More recently, in her book Closing the Leadership Gap, Marie Wilson states, “After the first Democratic presidential debate in 2007, MSNBC host Chris Matthews focused obsessively on the appearance of Clinton and Michelle Obama to the point and chief foreign affairs correspondent Andrea Mitchell reminded him that they are Yale and Harvard educated lawyers, respectively.”
When the subject of appropriate dress came up in my interview with Marie Wilson, she shared her opinion that women need to be aware of the intense scrutiny they are under as business and political leaders and if they are interested in achieving their career goals, they must dress for success.
What is appropriate attire in your business environment?
Be aware that clothing that is too frilly, too sexy, and perhaps even too masculine may not project the professional image required to succeed in that company culture.
Quite honestly, I think this may be our present reality but it still remains tough to swallow. I believe that as more women assume leadership roles, this will change.
The Double Bind Challenge: Bitch or Bimbo
The common belief that leaders should be competent and assertive (typically traits associated with the male gender) often presents a challenge for women in leadership positions. The double bind challenge is that when in leadership roles, women must not only be competent and assertive, but they must also demonstrate that they are nurturing and selfless. Why? Because they are women.
On the one hand, if women are assertive, they are considered pushy: the bitch, and their like-ability factor is low. When they show their softer feminine qualities, they are labeled a bimbo and their competence is questioned.
Case in point: Carly Fiorina experienced this when she was CEO of Hewlett Packard. “In the chat rooms around Silicon Valley, from the time I arrived and until long after I left HP, I was routinely referred to as a “bimbo”, or a “bitch” – too soft or too hard, and presumptuous, besides.”
Dominance and assertiveness is accepted in men, less so in women, and so, the challenge for women leaders is that the doubts about their competence or about their perceived warmth lead to a resistance to their leadership authority.
How do we deal with this double bind? We, as women, need to embrace a leadership style that shows not only our competence and strength, but also our warmth and caring nature. We need to be aware of how we communicate and consciously modify our message to the target audience and/or culture of our organization.
What is the culture of your organization and what does the culture support in terms of leadership style?
How do you effectively promote yourself in your organization?
Sometimes it is appropriate to step up and take credit. In other instances, the best way to increase your credibility is to spread the word through other key people in your organization. Build strategic networks and feed information to your network contacts. Win over the skeptics and do the strategic behind the scenes work to promote your credibility.
Taking on the Work of Others
Let’s face it. Women are often busy doing the grunt work while men spend more time building their careers. We have a problem with taking on too much responsibility and it limits us from doing what needs to be done to advance our own careers and take care of ourselves.
No only do we do our own work, but we also take on the work of others. We have difficulty saying “no”. As a result, we are often overwhelmed and stressed.
When a direct report comes to you with a project and they tell you they don’t have time or they don’t know how to do it. What do you do? Do you take it on because it will get done faster if you do it? Do you allow your direct reports to delegate up?
Instead of automatically assuming responsibility for something new, perhaps it’s best to pause a few minutes and think through what other possible options exist.
Perhaps your direct report can work with a co-worker on this project?
Maybe you can use this as a teaching opportunity. If you invest the time now, you won’t have to address the same issue in the future.
What do you do when a peer tries to delegate to you inappropriately?
The important message here is to stop and think about potential ways to manage the issue and also to learn how to say “no” when appropriate. Stop yourself before you launch into solving the problem for someone else. Just apologize and say “no”. “I’d love to help you out with this, but I have way too much on my plate right now.”
Sound good? Try it next time someone tries to delegate a project inappropriately to you and you will eventually feel less stressed, more in control of your own work and career.
