Change our World, One Woman at a Time
How can women create change in the workplace, politics, or in their community? If it is indeed the time for women to lead the way to positive change, how do we step into our power and become “women who count”? My guest, Susan Bulkeley Butler, author of Women Count: A Guide to Changing the World, will share with us how women can truly create an impact and initiate change.
Featured Guest
Susan Bulkeley Butler is the founder and CEO of the Susan Bulkeley Butler Institute for the Development of Women Leaders. In 1965, Butler was the first professional female employee at Arthur Andersen & Co., and in 1979 she became the first female partner of Andersen Consulting, now known as Accenture. Susan is a delegate at Vision 2020, a national project focused on advancing gender equality by energizing the dialogue about women and leadership. She is a past member of the Board of Trustees at Purdue University. Late Indiana Governor Frank O’Bannon presented Butler the Sagamore of the Wabash Award, Indiana’s highest honor for distinguished service. She also received an honorary doctorate in management from Purdue. Her aspiration is to impact “zillions of women and girls to be all they can be.” She fulfills this aspiration with her new book, WOMEN COUNT, A Guide to Changing the World, her first book, Become the CEO of You, Inc, (2008), her monthly newsletter, executive coaching, speaking and conducting workshops.
Listen to the September 7, 2010 show, or visit our VoiceAmerica archive to hear any of our previous shows.
How to Be a Thought Leader
Last week I attended a panel discussion at Barclay’s in New York City on the topic of How to Be a Thought Leader. The panel included Nicki Gilmour, CEO of The Glass Hammer, Carol Hymowitz, Editorial Director of Forbes Woman, and Barbara Jones, of Editorial Director of Hyperion Books. The discussion focused on professional women and thought leadership.
According to Wikipedia,
A thought leader is a futurist or person who is recognized for innovative ideas and demonstrates the confidence to promote or share those ideas as actionable distilled insights.
The panel was in agreement that in order to be a thought leader, it’s not enough to be creative and innovative. One must also have the ability and confidence to promote their ideas.
Part of the discussion addressed how women are not really good at speaking up and promoting their ideas; how we often take the back seat to men in the workplace. What is the best way to communicate your ideas so that others will be inspired and motivated to support you?
I don’t know why it always surprises me that the majority of these discussions about women and leadership end up focusing on women and self promotion and self confidence. I was sitting in the audience nodding my head. Self confidence and self promotion are necessary ingredients for women’s leadership and career success. I can’t stress it enough. And though my readers are probably tired of reading this, you can have the best ideas and the best business concept, and if you don’t have the confidence to promote your ideas and the skill to communicate effectively, you will not become the thought leader you desire to be. Thought leadership requires both components; the thought and leadership skills. Leadership implies that you have the ability to get your message across to others to both inspire and motivate action on their part.
Of course, the discussion last week also touched on the “double bind” concept that as women we need to be mindful of the way we promote ourselves; men can get away with outright bragging and we can’t. The double bind is widely accepted as part of our current culture. Women need to recognize that there is an art to creating the credibility and visibility you need to be a thought leader without sabotaging your efforts.
First, clarify your thoughts and ideas.
Second, create a compelling and passionate message.
Third, be strategic. Identify the web of influence in your internal and external networks who need to hear your message.
Fourth, develop a communication/action plan to consistently be visible to these stakeholders to communicate your message.
Fifth, follow the action plan and modify as necessary.
Use the energy and passion you have for your ideas to propel you into action. Once you are motivated to action, as a thought leader you need to communicate your message to inspire and motivate others to action.
Virtual Women’s Business Summit
Imagine being able to hear fabulous keynote speakers such as Arianna Huffington, attend workshops and even network without leaving your desk!
Women’s Leadership Exchange is staging a VIRTUAL business summit for women on May 26th!
I have been offered a discount code for the conference for all my friends and contacts. If you are interested in attending this incredible event, you can register here for just $69 (instead of the regular price of $119)
http://www.womensleadershipexchange.com/index.php?pagename=virtual
and put VIPTICKETS in the source code.
I’ll be there and hope you can join me!
Are You Playing Someone Else’s Game?
Sometimes I think we can make things much more complicated than they really are. We analyze and dissect and re-analyze our behavior and the implications of our behavior until we forget our original intention.
I could be wrong here, but I think we, as women, especially professional women, expend a great deal of energy second guessing ourselves. Do you find that’s true for you? Why can’t we just be our authentic selves and act accordingly? Why don’t we believe that if we act authentically it’s enough to be successful?
I recently read a great article by Margaret Heffernan about “What’s the True Test of a Tough Leader?” Margaret tells the story from her own experience of trying to be tough and prove to everyone that she had what it took to lead a company. The article describes a dinner she had with a union boss where she ate the duck’s tongues, chicken’s feet and gizzards he had ordered, to prove to him that she could be tough on negotiating new contracts. Of course, she later realized how foolish she had been. Being tough in this case could have meant being true to herself and signaling the waiter to order something else. Which behavior would have been easier for her to “swallow”? :>)
Margaret’s article speaks to the issue of women trying to play someone else’s game; trying to prove themselves as tough leaders. I think we all fall into traps occasionally when we play someone else’s game in business because we think that we “should” act a certain way to be respected or noticed or promoted. I have read countless books and articles on female leadership, for instance, that speak about what it takes to make it in business, that call for women to learn behavior that is not in alignment with their authentic selves. Will we ever really be successful this way?
The more reading we do; the more advice we receive; the more confused we become and the more we begin to second guess ourselves. First and foremost, we need to believe in ourselves and have the confidence to trust our instincts. Without that foundation of trust, we can be influenced and pulled in so many directions that we lose the focus of where we’re going. Armed with a strong belief in self and a strong sense of our identity, we can then evaluate the advice that bombards us every day and decide whether it works for us. Isn’t this better than turning ourselves inside out to try to change in a way that will never really work for us in the long term?
So how do women in business succeed? How do we become successful in a male dominated culture and still be our authentic selves? First of all, we need to recognize what value we bring to an organization or situation and be confident that our talent and experience benefits the company in a variety of ways. Then we need to think strategically about how to best communicate our value and to whom. One of the major issues I see with my coaching clients is the inability to see what value they bring to the table, either in their job or with their own business. How can you “sell” yourself to others when you don’t understand this?
Connect with who you are and what value you bring and from that position of strength and confidence, evaluate the advice you receive. Don’t play someone else’s game. We can be “tough” by making a connection to our own power and we don’t need to eat duck’s tongues to prove it!
Women Leaders Are In Style
A recent report, Tearing Up the Rule Book: A New Generation of Leaders for 2010, from Aspire and Customer Interpreter measures Leadership Intelligence. This measurement assesses what is important today for leadership success. The results of the research are impressive. What has been traditionally classified as more “feminine” traits emerged as the preferable leadership style to take us into the future.
The study, which surveyed 300 global business leaders from 30 countries, cited that,
transformational behaviors such as thinking long term, teamwork, empowerment and effective community, are now highly valued.
This “softer” side of leadership has often been downplayed in the past and even considered detrimental to a woman’s career, and women have struggled with how to adopt the more “male” leadership style of “command and control” in order to be successful in business.
The report states:
Based on the research, the best leaders tend to be female and they tend to improve with age and business or parenting experience.
Isn’t this a breath of fresh air? Women have worked for years to advance their careers in male dominated industries and have met with resistance time and again. We have been told that in order to succeed, we had to be more aggressive and “male” in our approach to management and office politics, and this behavior never felt quite right.
According to the report, a successful leader must:
- have excellent communication skills
- be flexible
- create a vision for their team even if it doesn’t exist at the corporate level
- empower their teams
- operate at the highest integrity
- prioritize their family and personal life
In my recent radio interview with Dede Henley, we also discussed the New Brand of Women Leaders, as those women who are embracing their femininity and using it as part of their leadership strategy.
The shift to embrace more feminine styles of leadership is definitely happening now. Perhaps this shift is due to recent financial and political events. However, the message is clear that it is time for us to connect with, and not deny, our innate qualities of leadership, self confidence and power to not only advance our own careers, but those of our female peers.
Advancing Women’s Leadership
For those of you who follow my radio show, Head Over Heels: Women’s Business Radio (formerly Women Mean Business), you know that I am passionate about women advancing their careers and assuming more leadership positions. The weekly show, which is broadcast every Tuesday, 2-3pm EST on VoiceAmerica Business channel, features interviews with thought leaders and subject matter experts that provide valuable information for professional women to meet and overcome their challenges in the current business environment.
It is from this fabulous content that I have created my first ebook, Advancing Women’s Leadership. The book features my interviews with Marie Wilson, President and Founder of The White House Project, Alice Eagly, co-author of Through The Labyrinth: The Truth About How Women Become Leaders, and Alison Maitland, co-author of Why Women Mean Business.
This ebook is available to you FREE!
Here is an excerpt from the introduction of the book:
“The subject of women’s leadership in America and around the globe has been the focus on many new conversations, news articles, and books. What is becoming very clear from recent research is that having more women in leadership positions is no longer a gender issue. It is now a business issue. Diversity on corporate boards and in executive suites contributes to profitability. Although there may still be some debate as to why this is so, the fact remains: research shows that when leadership positions are inclusive of both men and women, businesses thrive.
Women are certainly up to the task. Women are now the more educated sex and now have the credentials to assume leadership positions. Although the glass ceiling metaphor has become outdated, some barriers to women assuming leadership positions, some subtle and some perhaps not so subtle, still exist in American businesses today.”
Click here to get your free ebook and send along your ideas for topics and guests for the ongoing show.
Speak Up and Promote Yourself!
As women, we need to speak up more and create visibility for ourselves whether it’s in a meeting, an interview with media, or a conversation with colleagues at work. This topic comes up over and over again in my discussions with clients as well as guests on my radio show. In my recent interview with Toddi Gutner, the hesitancy of women to speak up and stand out surfaced again.
In the interview, Toddi talks about how important it is for women as a group to become more visible in the media. Visibility in the media supports and contributes to women’s leadership initiatives across all industries and government. The White House Project’s Benchmarking Women’s Leadership Report confirms the fact that women get less bylines in eleven of the top political and intellectual magazines and that this lack of visibility needs to be addressed in order for women to advance to leadership positions. Women need to be visible and credible.
Toddi also says from her experience as a reporter she finds that women are not only hesitant to promote themselves, but are also not always organized, can often ramble, and don’t come across with the same confidence as men. Men are much more declarative. They frequently respond quickly to her questions in precise, short and often quotable statements.
Both the White House Project and Toddi strongly advocate media training for women. I agree, of course, but also feel strongly that women need to learn how to promote themselves more effectively and feel comfortable delivering their message. We must get over our belief that we are bragging when we talk about ourselves in a positive manner. Certainly, bragging turns people off and, as women, we need to be especially mindful of this in the workplace. Outright bragging can sabotage our efforts to advance our careers, but done diplomatically and appropriately, it is possible to get our message across to become more visible in the organization. It is possible to learn this and do it well.
We have valuable experiences, information and stories to share. We need to speak up and promote ourselves!
Madam President
It’s President’s Week this week. Besides school vacation, it is also a time to honor Abraham Lincoln and George Washington; two past presidents who were a major part of our history in the United States.
The holiday this week prompted me to think as well about honoring all the women presidents who have started and are now running their own companies in the United States. These women are playing a major role in our current economy and our future history. We should take the time to honor and recognize all female presidents in business and the incredible impact they have on the economy in the United States.
Here are the facts:
- 40% of all privately held U.S. firms are now owned or controlled by women. (10.4 million firms).
- Women’s companies are responsible for creating jobs at twice the rate of all firms.
- Women’s companies are now responsible for more payroll than all the Fortune 500 companies combined.
- Women’s companies are growing profits at a faster rate than all firms.
- 420 new women-owned businesses are started every day!
Margaret Heffernen states in her book, How She Does It. Women Entrepreneurs are Changing the Rules of Business Success, “That these companies are doing so well says a great deal about female strengths and talents….These phenomenal numbers show just how effective women can be when they work on their own terms.”
To Madam Presidents everywhere, we honor you for your hard work and dedication, your commitment to your purpose and vision, and your contribution to the growth of our economy. YOU are our future.
Tune into Women Mean Business Radio on March 23rd, when I interview Margaret Heffernen.
http://www.voiceamerica.com/voiceamerica/vshow.aspx?sid=1612
Are You in Career Quicksand?
Does this describe you?
- Desperately trying to keep your job or business from swallowing you up?
- Totally focused on completing all your daily tasks but never getting through your to do list?
- Working nights and weekends to catch up?
- Stressed? Exhausted?
- Do you find the more you struggle to keep on top of things, the more you sink into the abyss?
I call this career quicksand. Why? Because when you are in this situation with your business or career, you are stuck and I mean really stuck! The consequences of this are that you are not in the position or frame of mind to move your business or career forward. When you are in career quicksand, you cannot think clearly or objectively. As long as you are totally focused on daily tasks, you do not have the time or energy to be creative. All your energy is expended on daily survival.
What would it take for you to extricate yourself from this trap and begin to think more strategically?
Here are some tips to pull yourself out of the quicksand:
- At least once a day, take some time to do something totally different from work; anything that will clear you mind. Ideally, scheduling even a few short breaks (10 minutes) during the day helps to keep up your energy and stimulate your creativity.
- Work with a coach or mentor. This partnership can give you a new perspective on your business and career. The potential to see things more objectively offers a great opportunity to get “unstuck”.
- Start an Affinity Group at work. Gather a group of like-minded women together on a regular basis to discuss and brainstorm on work place challenges and opportunities.
- Schedule regular networking meetings (lunch, dinner, coffee) with peers outside of your own company. It’s amazing what wisdom is available from other business owners or women in similar corporate positions.
- Keep your mind open to new approaches through a variety of resources. There are many insightful and valuable books on business management and leadership. (Let me know if you would like some suggestions). There are also many worthwhile online resources.
The first step to getting “unstuck” is to realize that you ARE stuck and that the consequences of this are detrimental to the growth of your business and career. You simply can’t move forward if all of your energy is focused on daily tasks and survival.
Look for ways to pull yourself out of the quicksand and think strategically about where you want to go and how best to get there.
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Also, check out my new January teleclasses:
Promote Yourself to Success (3 one hour sessions). $99. Class limited to 6
Learn how to create an effective and memorable message and practice with your peers!
for more information and registration:
http://womenssuccesscoaching.com/services/group-coaching/
The Importance of Defining Your Personal Brand
I recently did a radio interview with Lois Frankel, PhD, author of Nice Girls Don’t Get the Corner Office and Nice Girls Don’t Get Rich and our discussion included some valuable tips from Lois on the importance of developing a personal brand for career success.
Here is an excerpt from my interview with Lois on personal branding.
“This is probably one of the most important things I think right now. As the economy has gotten tighter, as jobs have gotten harder to land, you need to see yourself as a personal brand. And when you think about brands, we buy brands because we trust them. We know them. If you’re a brand, then you need to be communicating why should people trust you. Why should they buy you? One of the ways you do this, and I actually have an acronym I use for this. It’s called WALLET to build your brand: W‑A‑L‑L‑E‑T.”
“What I say to women is “Write down” what you want people to say about you when you walk out of a room. There’s a word on the street about all of us. It’s what people say about us when we leave a meeting, but you can craft that. You can decide what you want that to be, so write it down.”
“The A stands for “act on it.” It’s not enough for me to write down what I want you to say. Now I have to identify the behaviors that I have to engage in for you to see those things about me. So if I want you to see me as self confident, what do I have to do? I may have to speak more loudly. I may have to speak more often. I may have to use numbers more often, which means I need to do the research. So write down the actions that you have to accompany the brand statement.”
“The first L stands for “Look to the edge.” That means look to the edge of your playing field. What are the women doing in your organization who are successful? because they’re playing their game at the edge of the playing field. Games aren’t won in the middle of the playing field. They’re won at the edge. So look at what the other women are doing, and most of the time, emulate those behaviors. There are always exceptions, as I said.”
“The second L stands for “Let other people know about it.” You could have the best brand in the world. But if you don’t talk about your achievements and your accomplishments, don’t expect other people to kind of dig them up. So there are subtle ways you can do that. There’s a wonderful book that’s called “Brag: The Art of Tooting Your Own Horn Without Blowing It” by Peggy Klaus that I recommend women read. Learn how to brag a little bit.”
“The E stands for “Elicit feedback.” All brands do brand research, or do focus groups. Well, your focus group is 360‑degree feedback. It’s getting feedback from the people who work with you, who work for you, who you work for, clients, customers all around you. Find out what they’re saying about you. What are they saying about your brand? That’s the only way that you can hone your brand and make it a better brand.”
“And then last, the T stands for “Treat others with abundance.” I’m just a firm believer in the more you give away the more you get. So make abundance part of your brand.”
To hear more from Lois Frankel, you can listen to the archived interview:
http://www.voiceamerica.com/voiceamerica/vepisode.aspx?aid=42576
Also, check out my new January teleclasses:
Promote Yourself to Success (3 one hour sessions). $99. Class limited to 6
90 Day Action Marketing Group (6 one hour sessions). $99. Class limited to 6.
for more information and registration:
