Networking: It’s About Giving

August 16, 2008 · Posted in Entrepreneurs, Sales techniques · Comment 

What is the real purpose of networking for business? Traditionally, it has always been about meeting people in order to acquaint them with your business, and hopefully, to solicit their support to build your business, or better yet, to get an immediate referral! The traditional goal has always been more about quantity than quality. How many people can I meet at one event? How many business cards can I pass out? It’s all about ME and MY BUSINESS.

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