Thinking Outside the Box
I remember how wonderful I felt at first when I was hired to run a national company. I was thrilled with my new title and excited to take on the challenge of resurrecting a company that was doing poorly. I was up for the challenge.
The position meant a move to Chicago from the east coast and a departure from my comfort zone of colleagues, family, and friends. My management skills were on the line since the company had 210 on site employees and another couple of hundred employees working around the country. I needed to constantly assure them all that they could trust my leadership ability to move the company forward. Creating that credibility and trust was almost a full time job in itself. I needed to be visible at all times.
My office had glass walls and I felt like I was in a fish bowl most of the time. Of course, the glass walls were meant to enhance the “open door” policy and open management style, but what I remember most is never having that private time to reflect and be creative. I always needed to be “on” and for myself, at least, it’s critical to turn “off” the outside world for private time to reflect and think creatively to solve problems.
Now I have my own company and I can tap into my creative zone as often as I need to. I can block out periods of time that I don’t take calls or emails, even leave my office for a break from the routine of business to spark my creative juices. The major challenge is blocking out the time when your to do list is a mile long.
I believe that taking this break from your routine and nurturing your creativity is one of the most important things you can do for yourself and your business. It is easy to completely fill your days with tasks. There is no end to the work load. There is always one more thing that needs to get done. When you are frantically doing, however, it’s almost impossible to look at your business objectively and brainstorm about new ideas, projects, or perhaps a new direction for your business. It’s so easy to get lost in the abyss of busy work.
In his book, Linchpin, Seth Godin challenges us all to think outside the box and differentiate ourselves; to break from business as usual. This is how we truly become indispensable at work. I am now outside that glass box and in my own creative zone to move my business and career forward.
My advice is to schedule this “free” time. I find, for example, that if I am driving a long distance, if I turn off the radio and my blackberry, I can find that creative zone. I suggest you add some free time as often as necessary to your ongoing to do list. As a result, your business and your career will benefit tremendously.
What about you? How do you make time to be creative and brainstorm so that you can move your career and business forward?
De-Clutter Your Brain and Jump Start Your Creativity
A few months ago a long time friend of mine recommended that I read The Artist’s Way by Julia Cameron. In this book, Julia describes a program she created for artists to connect with their creativity through a series of exercises. This process has been so successful that people from all different professions have adopted the practice.
One of my favorite exercises is called The Morning Pages. Similar to writing in a journal, Julia asks you to write three longhand pages first thing every morning. These three pages of writing are strictly stream-of consciousness and they are not supposed to sound intelligent or meaningful. You are directed to just write what ever comes to mind and fill three pages. Often my morning pages are filled with a variety of emotions and “stuff”. Perhaps I am feeling negative about something that could be as simple as not wanting to do the laundry or clean the house. Some days, I write down my personal and professional concerns. I address my feelings of self-doubt. I purge them through this process. Sometimes, my thoughts are more profound and as I write, I find solutions to issues I have tossed around in my brain for days.
This writing exercise is a great cleansing. There is no right or wrong way to write. It is not supposed to be a creative exercise. You are directed never to read your pages to anyone else. In fact, the author recommends that you not read your own pages for at least eight weeks. The point here is that this exercise and all the petty, whiny stuff you write down helps you to de-clutter your brain and in doing so, you open the door to your creativity. As you rid yourself of the “stuff” that occupies your attention, it is amazing what happens.
I have a love-hate relationship to the morning pages and yet I still force myself even when I’m not in the mood to write. I stopped writing for a while and this past week I started again. I no sooner finished writing my pages one morning than the flood gates opened with new ideas for my business for next year.
Try it for a while. Make this practice a part of your morning routine and see what happens. De-clutter your brain and unleash your creativity. You will breathe new life into your personal and professional life.

