Help Others to Help You

February 28, 2010 · Posted in Entrepreneurs, Self Promotion, Women in Business, networking · Comment 
I was in Rhode Island last Friday giving a workshop on Promoting Your Brand to Rhode Island Networking to Open Doors to Jobs. I arrived early and was, therefore, able to sit in on the facilitated networking exercise at one table. All of the people at the table were highly qualified and competent individuals who held director or executive level positions… Continue reading

What Is Your Attention Grabber?

I was in Orlando this past week with some colleagues training a medical device sales force on "purposeful communication". "Purposeful Communication" is communication that has a goal or desired outcome and when applied to sales presentations, the objective is to create a sales presentation that is well organized around a desired outcome with your target audience. Selling to a large or small group of potential decision makers has many similarities to… Continue reading | 1 Comment

Create a Great Elevator Pitch

January 24, 2010 · Posted in Self Promotion, Women in Business, networking · 1 Comment 
Have you ever been to a networking event where everyone needs to stand up and introduce themselves?  I don't know about you, but after about 3-4 people stand up and recite their elevator pitches, I can't remember who does what. Very few of them capture my attention. Even less of them are memorable. They all sound alike because everyone is using the same approach, the same boring approach. How  then can… Continue reading | 1 Comment

Are Professional Women’s Networks Passe?

November 22, 2009 · Posted in Women in Business, gender diversity, leadership, networking · 2 Comments 
What do you accomplish when you put a group of professional women together in a room? a valid question and now a controversial topic of discussion. Professional women's networks have recently come under fire for perpetuating the ideology that women need to be "fixed" in order to be successful in the workplace. These professional groups were for the most part originally formed for women to network and listen to senior women… Continue reading | 2 Comments

What’s Your Story?

October 18, 2009 · Posted in Entrepreneurs, Self Promotion, Women in Business, networking · 1 Comment 
We all have unique stories to tell about our careers and our businesses. I did a presentation last week on self-promotion in Boston to the Downtown Women's Club and heard many great stories from the attendees and I was reminded again how truly wonderful all our stories are. Each story reveals something personal about us. What is the story behind starting our business? Where did the idea come from? Why did… Continue reading | 1 Comment

Identify Your Web of Influence

June 28, 2009 · Posted in Women in Business, networking · Comment 
Years ago, I went through a training program on customer retention that emphasized the importance of identifying a web of influence within a client account. The web of influence not only included the main contact or champion, but other individuals within the company that could “influence” your success. Having more than one contact is of the utmost importance to maintain stability and ongoing communication to retain the account and hopefully… Continue reading

Create Visibility to Market Your Personal Brand

Visibility is the key component to any successful marketing campaign. There is no limit to the ways that you can market yourself. Visibility is contagious and once you get started it takes off. The biggest challenge is to get started. Be aware that everything you do and everything you don't do or choose not to do is all part of your personal brand. It all communicates your value and character. The… Continue reading

April 16, 2009 · Posted in Entrepreneurs, marketing, networking · Comment 
Want to be an Internet Radio Show host? Check out Coach Deb Bailey's teleclass next Wednesday April 22nd. "Boost Your Marketing and Visibility with Internet Radio" Learn the strategies for hosting your own internet radio show for maximum visibility and revenue Hosted by Coach Deb Bailey, host of "Women Entrepreneurs-The Secrets of Success" internet radio show Where: on the phone Date: Wed. April 22 Time: 08:00 PM to 09:00 PM eastern Cost: $10 Sign up… Continue reading

The Secret of New Marketing

I have always maintained that the best way to market is by word of mouth. Communicating with your network is the most powerful and important marketing vehicle you've got. I was so pleased to read Seth Godin's blog this week,http://sethgodin.typepad.com/seths_blog/2009/04/first-ten-.html because he validated this marketing approach and labeled it, the secret of new marketing. In his blog, Seth states: Find ten people. Ten people who trust you/respect you/need you/listen… Continue reading

Narrow Your Niche to Attract More Clients

We are all taught in Marketing 101 the importance of defining a niche and clarifying who we consider to be our target audience. I think we all understand this concept intellectually. It makes sense. When people have a clear understanding of what services and products you offer and who will benefit from those products and services, they can easily refer business. Yes, the concept completely makes sense. Now, we are starting… Continue reading | 3 Comments

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Bonnie Marcus, M.Ed., C.E.C.
Founder and Principal
508-696-0038

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