The Importance of Defining Your Personal Brand

December 26, 2009 · Posted in Self Promotion, Women in Business, leadership · Comment 
I recently did a radio interview with Lois Frankel, PhD, author of Nice Girls Don't Get the Corner Office and Nice Girls Don't Get Rich and our discussion included some valuable tips from Lois on the importance of developing a personal brand for career success. Here is an excerpt from my interview with Lois on personal branding. "This is probably one of the most important things I think right now. As the… Continue reading

Why Me, Why Now?

November 15, 2009 · Posted in Success, Women in Business, leadership · 1 Comment 
Looking back at my own corporate career, I can see clearly some of my mistakes, and mis-steps, as well as successes. Hindsight is always 20/20, right? But one thing is really clear to me and that is I would have benefited greatly from reading Her Place at the Table by Deborah Kolb, Judith Williams, and Carol Frohlinger before I accepted some of the promotions offered to me along… Continue reading | 1 Comment

The Double Bind Challenge: Bitch or Bimbo

October 25, 2009 · Posted in Women in Business, leadership · 2 Comments 
The common belief that leaders should be competent and assertive (typically traits associated with the male gender) often presents a challenge for women in leadership positions. The double bind challenge is that when in leadership roles, women must not only be competent and assertive, but they must also demonstrate that they are nurturing and selfless. Why? Because they are women. On the one hand, if women are assertive, they are considered… Continue reading | 2 Comments

The “Yes, But” Mentality

September 27, 2009 · Posted in Self Promotion, Success, Women in Business, leadership · 1 Comment 
As women, we have a lifetime of mixed messages around becoming strong leaders and connecting with our innate talent and personal power. This often results in what I call the "yes, but" mentality. You instinctively know what to do BUT you don't do it. For example, you know you should do more to get out and promote your business, but you spend more of your time in the office hoping… Continue reading | 1 Comment

What Does Your Body Language Say About You?

September 20, 2009 · Posted in Self Promotion, Success, Women in Business · 1 Comment 
Did you know that it takes only four minutes to make a first impression and that body language accounts for 55% of that impression; 38% from tone of voice; the remaining 7% from our actual words? In other words, competence is only one factor in career mobility. Those women who are competent AND look and sound like a professional are the ones most likely to be successful. Many of us are… Continue reading | 1 Comment

Identify Your Web of Influence

June 28, 2009 · Posted in Women in Business, networking · Comment 
Years ago, I went through a training program on customer retention that emphasized the importance of identifying a web of influence within a client account. The web of influence not only included the main contact or champion, but other individuals within the company that could “influence” your success. Having more than one contact is of the utmost importance to maintain stability and ongoing communication to retain the account and hopefully… Continue reading

Choose Three Adjectives

June 14, 2009 · Posted in Self Promotion, Success · Comment 
Carla Harris, Managing Director on Global Capital Markets at Morgan Stanley, is quoted as saying that she believes the key to success is identifying "three adjectives you want people to use to describe you and then training people to see you that way". I love this idea! What Carla is really doing is creating her personal brand message by choosing these adjectives. So, how do you decide which adjectives best describe you? Try… Continue reading

Dress for Success: Choosing Appropriate Attire for Work

May 31, 2009 · Posted in Success, Women in Business · 4 Comments 
I was on the fast track. It was just a little over a year since I was hired for an entry level position with a medical management company and I was promoted to executive status. I loved my job and got to travel and meet and work with wonderful people. I was good at managing others and excelled at my job. Corporate headquarters was on Madison Avenue in New York City… Continue reading | 4 Comments

Why Can’t We Just Get Along? Women Bullying Other Women

Don't we have enough obstacles in the workplace without having to deal with other women sabotaging our efforts? Why can't women just get along and support each other in their efforts to advance their careers? The New York Times this week ran an article, "Backlash: Women Bullying Women at Work", http://www.nytimes.com/2009/05/10/business/10women.html that presented statistics to support the fact that 40% of all workplace bullies are women and that women bully… Continue reading | 1 Comment

The Female Advantage

May 17, 2009 · Posted in Success, Women in Business, gender diversity · 5 Comments 
I read a very interesting article recently in The Boston Globe called, "The Female Advantage. A New Reason for Businesses to Promote Women: It's More Profitable". http://www.boston.com/bostonglobe/ideas/articles/2009/05/03/the_female_advantage/ The premise of the article is that companies with more female leadership in place at the Board and executive level are more profitable. From the article, Measured as a percent of revenues, profits at Fortune 500… Continue reading | 5 Comments

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Bonnie Marcus, M.Ed., C.E.C.
Founder and Principal
508-696-0038

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