Speak Up and Promote Yourself!

As women, we need to speak up more and create visibility for ourselves whether it's in a meeting, an interview with media, or a conversation with colleagues at work. This topic comes up over and over again in my discussions with clients as well as guests on my radio show. In my recent interview with Toddi Gutner, the hesitancy of women to speak up and stand… Continue reading

Help Others to Help You

I was in Rhode Island last Friday giving a workshop on Promoting Your Brand to Rhode Island Networking to Open Doors to Jobs. I arrived early and was, therefore, able to sit in on the facilitated networking exercise at one table. All of the people at the table were highly qualified and competent individuals who held director or executive level positions… Continue reading

What Is Your Attention Grabber?

I was in Orlando this past week with some colleagues training a medical device sales force on "purposeful communication". "Purposeful Communication" is communication that has a goal or desired outcome and when applied to sales presentations, the objective is to create a sales presentation that is well organized around a desired outcome with your target audience. Selling to a large or small group of potential decision makers has many similarities to… Continue reading | 1 Comment

Create a Great Elevator Pitch

Have you ever been to a networking event where everyone needs to stand up and introduce themselves?  I don't know about you, but after about 3-4 people stand up and recite their elevator pitches, I can't remember who does what. Very few of them capture my attention. Even less of them are memorable. They all sound alike because everyone is using the same approach, the same boring approach. How  then can… Continue reading | 1 Comment

What’s Your Story?

We all have unique stories to tell about our careers and our businesses. I did a presentation last week on self-promotion in Boston to the Downtown Women's Club and heard many great stories from the attendees and I was reminded again how truly wonderful all our stories are. Each story reveals something personal about us. What is the story behind starting our business? Where did the idea come from? Why did… Continue reading | 1 Comment

Is it Time to Write Your Book?

This is a guest post by Lisa Tener, author and book coach. Have you noticed how many people are writing books lately? Maybe some colleagues and competitors in your field have recently become published authors. Do you wonder if becoming a published author is for you? A book can help you start a new business or take an existing business to the next level. It can help you position yourself as an… Continue reading

Promote Yourself With Passion

My first corporate job interview was for a health care management company that was looking for someone to manage their 30 physician cardiac rehab center. At the time, I was recently divorced with two young children and I was looking for a 9 to 5 job. In my interview, I didn't talk about my business experience because I had none. I didn't talk about my resume or skills because my… Continue reading

Where Does All Our Self-Confidence Go?

Where does all the bravado and self-confidence of our early childhood go? Do you ever think back to when you were a young child? If your childhood was anything like mine, you were probably happy as a clam and had a bounty of self-esteem. I did. I vividly remember my childhood dreams of becoming a prima ballerina. I took ballet lessons three times a week and carried my ballet shoes… Continue reading | 1 Comment

Identify Your Web of Influence

Years ago, I went through a training program on customer retention that emphasized the importance of identifying a web of influence within a client account. The web of influence not only included the main contact or champion, but other individuals within the company that could “influence” your success. Having more than one contact is of the utmost importance to maintain stability and ongoing communication to retain the account and hopefully… Continue reading

Choose Three Adjectives

Carla Harris, Managing Director on Global Capital Markets at Morgan Stanley, is quoted as saying that she believes the key to success is identifying "three adjectives you want people to use to describe you and then training people to see you that way". I love this idea! What Carla is really doing is creating her personal brand message by choosing these adjectives. So, how do you decide which adjectives best describe you? Try… Continue reading

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Bonnie Marcus, M.Ed., C.E.C.
Founder and Principal
508-696-0038

• Self Promotion Coaching

  Self Promotion Coaching assists professional women in promoting themselves effectively and comfortably. This process offers guidance on how to craft your own authentic message for networking, job interviews and resumes, career advancement, business growth and sales. Learn more or contact me now to schedule your session.

• News and Events

  Tune Up Your Pitch
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  Check out new Coaching Groups and Workshops starting in March and April. Teleclass on Promote Yourself to Success starts March 4th. New Action Marketing Group starts April 8th.