Stop Talking Already!
This is a guest post by Laura Caton from The Cornerstone Group Inc. www.thecornerstonegroupinc.com To listen well is as powerful a means of influence as to talk well, and is as essential to all true conversation. ~Chinese proverb. On May 21, more than 200 people attended the Sales 2.0 Conference hosted by Selling Power Magazine in Boston; unfortunately I was not one of them. However, a good friend… Continue readingHow to Stay Marketable in a Down Economy
March 9, 2009 · Posted in Books, Customer Service, Entrepreneurs, Laws of Attraction, Sales techniques, Self Promotion, Success, Women in Business, life balance, marketing, networking · Comment
How do you stay marketable in a down economy? Promote your personal brand.
When it comes to selling yourself, you should follow the same guidelines that you use when selling any product or service. Take an objective point of view, do an assessment of the product (you), create an effective pitch, and develop a sales plan.
1. Know Your Product.
Do an assessment of yourself and get to know yourself as… Continue reading
Why is to “sell” a four letter word?
January 13, 2009 · Posted in Entrepreneurs, Sales techniques, Self Promotion, Success, Women in Business · 4 Comments
I am always amazed at how many people are traumatized when it comes to selling. When I looked up “to sell” in the dictionary, I found these definitions.
- to transfer services to another in exchange for money. (OK. I can live with this one.)
- to persuade or induce someone to buy something. (Used car salesman approach?)
- to convince (hmmm. Still a bit negative.)
- informal definition: to cheat, betray,or hoax. (OMG!)
Good Selling is Good Service. Good Service is Good Selling
November 9, 2008 · Posted in Customer Service, Entrepreneurs, Sales techniques, Women in Business · Comment
What does good selling have in common with good customer service? EVERYTHING.
Exceptional selling and exceptional customer service require a focus on the customer. Focusing on the customer makes the customer feel important and valued and when they feel important and valued, they are more likely to become a customer and remain a customer.
How do you stay focused on the customer's needs rather than your own agenda?… Continue reading
Stay focused on the Client
One of the most challenging aspects of good selling is staying focused on your client or prospect. As sales professionals, we work hard to prepare for our sales calls and presentations. We memorize the features and benefits of our product and services in hopes of having the opportunity to acquaint someone with what we are selling. Once we are actually in front of a prospect, it's all we can do to hold back from blurting out everything all at once; telling our prospect about what we are selling and how beneficial it is for them to buy what we are selling.
