by Bonnie Marcus | Mar 13, 2011 | Sales techniques, Women in Business
A senior vice president walks into the company’s executive committee meeting to introduce her plan to roll out a new consumer product. She has prepared and practiced her presentation. She has anticipated questions and push backs and prepared her responses. She...
by Bonnie Marcus | Nov 7, 2010 | Communication, Entrepreneurs, Self Promotion
Basic sales training instructs us to use what are called WIIFM’s, “What’s In It For Me?” statements. WIIFM’s focus our sales efforts on how our product or service benefits the customer. They are meant to shift our mindset from our own...
by Bonnie Marcus | Sep 19, 2010 | Communication, Sales techniques, Success, Women in Business
This week marks the first anniversary of my radio show, Head over Heels. Now, fifty two weeks later, more than fifty interviews later, and more work than I ever anticipated, the radio show has taken on a life of it’s own. One year ago, I was open to trying...
by Bonnie Marcus | Jun 7, 2009 | Entrepreneurs, marketing, Sales techniques, Women in Business
This is a guest post by Laura Caton from The Cornerstone Group Inc. www.thecornerstonegroupinc.com To listen well is as powerful a means of influence as to talk well, and is as essential to all true conversation. ~Chinese proverb. On May 21, more than 200 people...
by Bonnie Marcus | Mar 9, 2009 | Books, Customer Service, Entrepreneurs, Laws of Attraction, life balance, marketing, networking, Sales techniques, Self Promotion, Success, Women in Business
How do you stay marketable in a down economy? Promote your personal brand. When it comes to selling yourself, you should follow the same guidelines that you use when selling any product or service. Take an objective point of view, do an assessment of the product...
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