Stop Talking Already!
This is a guest post by Laura Caton from The Cornerstone Group Inc. www.thecornerstonegroupinc.com To listen well is as powerful a means of influence as to talk well, and is as essential to all true conversation. ~Chinese proverb. On May 21, more than 200 people attended the Sales 2.0 Conference hosted by Selling Power Magazine in Boston; unfortunately I was not one of them. However, a good friend… Continue readingThe Secret of New Marketing
April 5, 2009 · Posted in Entrepreneurs, Sales techniques, Self Promotion, Success, Women in Business, marketing, networking · Comment
I have always maintained that the best way to market is by word of mouth. Communicating with your network is the most powerful and important marketing vehicle you've got. I was so pleased to read Seth Godin's blog this week,http://sethgodin.typepad.com/seths_blog/2009/04/first-ten-.html because he validated this marketing approach and labeled it, the secret of new marketing.
In his blog, Seth states:
Find ten people. Ten people who trust you/respect you/need you/listen… Continue reading
Narrow Your Niche to Attract More Clients
March 15, 2009 · Posted in Entrepreneurs, Sales techniques, Self Promotion, Success, Women in Business, marketing, networking · 3 Comments
We are all taught in Marketing 101 the importance of defining a niche and clarifying who we consider to be our target audience. I think we all understand this concept intellectually. It makes sense. When people have a clear understanding of what services and products you offer and who will benefit from those products and services, they can easily refer business. Yes, the concept completely makes sense.
Now, we are starting… Continue reading | 3 Comments
How to Stay Marketable in a Down Economy
March 9, 2009 · Posted in Books, Customer Service, Entrepreneurs, Laws of Attraction, Sales techniques, Self Promotion, Success, Women in Business, life balance, marketing, networking · Comment
How do you stay marketable in a down economy? Promote your personal brand.
When it comes to selling yourself, you should follow the same guidelines that you use when selling any product or service. Take an objective point of view, do an assessment of the product (you), create an effective pitch, and develop a sales plan.
1. Know Your Product.
Do an assessment of yourself and get to know yourself as… Continue reading
Why is to “sell” a four letter word?
January 13, 2009 · Posted in Entrepreneurs, Sales techniques, Self Promotion, Success, Women in Business · 4 Comments
I am always amazed at how many people are traumatized when it comes to selling. When I looked up “to sell” in the dictionary, I found these definitions.
- to transfer services to another in exchange for money. (OK. I can live with this one.)
- to persuade or induce someone to buy something. (Used car salesman approach?)
- to convince (hmmm. Still a bit negative.)
- informal definition: to cheat, betray,or hoax. (OMG!)
Good Selling is Good Service. Good Service is Good Selling
November 9, 2008 · Posted in Customer Service, Entrepreneurs, Sales techniques, Women in Business · Comment
What does good selling have in common with good customer service? EVERYTHING.
Exceptional selling and exceptional customer service require a focus on the customer. Focusing on the customer makes the customer feel important and valued and when they feel important and valued, they are more likely to become a customer and remain a customer.
How do you stay focused on the customer's needs rather than your own agenda?… Continue reading
