The Invisible Promotion
Harvard Business Review published an interesting article recently, "Are You The Victim of An Invisible Promotion?" by Ron Ashkenas. The post poses some direct questions to the reader about whether or not your role has changed significantly in the past six months and whether you have been given new responsibilities with no formal promotion or pay raise. Ashkenas reminds us that the… Continue readingWhy Do Car Salesmen Have a Bad Reputation?
Why do car salesmen have a bad reputation? Why do we hate those nagging telephone calls from strangers telling us to buy something? The reason, I believe, is that the sales techniques they use are impersonal and we often feel that something is being forced on us that we do not want or need. The fact of the matter is that even if we do need the product or service that’s… Continue readingAre Women Good Networkers?
The Times Online from the UK, published an article in March called Why Women are Such Bad Networkers. It’s no good thinking that hard work will get you anywhere. If you want to make it to the top, you’re going to have to overcome your fear of socializing and start schmoozing like men. Of course, this caught my attention! Is this really true? Is… Continue reading | 1 CommentSpeak Up and Promote Yourself!
As women, we need to speak up more and create visibility for ourselves whether it's in a meeting, an interview with media, or a conversation with colleagues at work. This topic comes up over and over again in my discussions with clients as well as guests on my radio show. In my recent interview with Toddi Gutner, the hesitancy of women to speak up and stand… Continue readingWhat Is Your Attention Grabber?
February 7, 2010 · Posted in Entrepreneurs, Sales techniques, Self Promotion, Women in Business, networking · 1 Comment
I was in Orlando this past week with some colleagues training a medical device sales force on "purposeful communication". "Purposeful Communication" is communication that has a goal or desired outcome and when applied to sales presentations, the objective is to create a sales presentation that is well organized around a desired outcome with your target audience.
Selling to a large or small group of potential decision makers has many similarities to… Continue reading | 1 Comment
What’s Your Story?
October 18, 2009 · Posted in Entrepreneurs, Self Promotion, Women in Business, networking · 1 Comment
We all have unique stories to tell about our careers and our businesses. I did a presentation last week on self-promotion in Boston to the Downtown Women's Club and heard many great stories from the attendees and I was reminded again how truly wonderful all our stories are. Each story reveals something personal about us.
What is the story behind starting our business? Where did the idea come from? Why did… Continue reading | 1 Comment
Identify Your Web of Influence
Years ago, I went through a training program on customer retention that emphasized the importance of identifying a web of influence within a client account. The web of influence not only included the main contact or champion, but other individuals within the company that could “influence” your success. Having more than one contact is of the utmost importance to maintain stability and ongoing communication to retain the account and hopefully… Continue readingChoose Three Adjectives
Carla Harris, Managing Director on Global Capital Markets at Morgan Stanley, is quoted as saying that she believes the key to success is identifying "three adjectives you want people to use to describe you and then training people to see you that way". I love this idea! What Carla is really doing is creating her personal brand message by choosing these adjectives. So, how do you decide which adjectives best describe you? Try… Continue readingCreate Visibility to Market Your Personal Brand
Visibility is the key component to any successful marketing campaign. There is no limit to the ways that you can market yourself. Visibility is contagious and once you get started it takes off. The biggest challenge is to get started. Be aware that everything you do and everything you don't do or choose not to do is all part of your personal brand. It all communicates your value and character. The… Continue reading10 Tips to Prepare for Your Job Interview
With good preparation, job interviews can be a great experience to not only showcase your talent but build new relationships. Here are some tips to help you prepare for the best possible interview.- Thoroughly research the company and the people who will be interviewing you. During the interview, refer to any pertinent information you learned in order to demonstrate your resourcefulness and interest in the company.
- Go back and review your strengths and
