Create a Great Elevator Pitch

Have you ever been to a networking event where everyone needs to stand up and introduce themselves?  I don't know about you, but after about 3-4 people stand up and recite their elevator pitches, I can't remember who does what. Very few of them capture my attention. Even less of them are memorable. They all sound alike because everyone is using the same approach, the same boring approach. How  then can… Continue reading | 1 Comment

You’ll Never Know Until You Ask

Is No really NO or is it an opportunity? Women are much more likely than men to take a "no" as a personal rejection and final answer. In fact, the fear of rejection will often keep us from asking for things we rightly deserve. Let's look at the situation of a salary negotiation or performance review. Perhaps we were expecting a large raise and only received a small one. How often will… Continue reading

The Importance of Defining Your Personal Brand

I recently did a radio interview with Lois Frankel, PhD, author of Nice Girls Don't Get the Corner Office and Nice Girls Don't Get Rich and our discussion included some valuable tips from Lois on the importance of developing a personal brand for career success. Here is an excerpt from my interview with Lois on personal branding. "This is probably one of the most important things I think right now. As the… Continue reading

The Double Bind Challenge: Bitch or Bimbo

The common belief that leaders should be competent and assertive (typically traits associated with the male gender) often presents a challenge for women in leadership positions. The double bind challenge is that when in leadership roles, women must not only be competent and assertive, but they must also demonstrate that they are nurturing and selfless. Why? Because they are women. On the one hand, if women are assertive, they are considered… Continue reading | 2 Comments

What’s Your Story?

We all have unique stories to tell about our careers and our businesses. I did a presentation last week on self-promotion in Boston to the Downtown Women's Club and heard many great stories from the attendees and I was reminded again how truly wonderful all our stories are. Each story reveals something personal about us. What is the story behind starting our business? Where did the idea come from? Why did… Continue reading | 1 Comment

The “Yes, But” Mentality

As women, we have a lifetime of mixed messages around becoming strong leaders and connecting with our innate talent and personal power. This often results in what I call the "yes, but" mentality. You instinctively know what to do BUT you don't do it. For example, you know you should do more to get out and promote your business, but you spend more of your time in the office hoping… Continue reading | 1 Comment

Promote Yourself With Passion

My first corporate job interview was for a health care management company that was looking for someone to manage their 30 physician cardiac rehab center. At the time, I was recently divorced with two young children and I was looking for a 9 to 5 job. In my interview, I didn't talk about my business experience because I had none. I didn't talk about my resume or skills because my… Continue reading

Where Does All Our Self-Confidence Go?

Where does all the bravado and self-confidence of our early childhood go? Do you ever think back to when you were a young child? If your childhood was anything like mine, you were probably happy as a clam and had a bounty of self-esteem. I did. I vividly remember my childhood dreams of becoming a prima ballerina. I took ballet lessons three times a week and carried my ballet shoes… Continue reading | 1 Comment

Choose Three Adjectives

Carla Harris, Managing Director on Global Capital Markets at Morgan Stanley, is quoted as saying that she believes the key to success is identifying "three adjectives you want people to use to describe you and then training people to see you that way". I love this idea! What Carla is really doing is creating her personal brand message by choosing these adjectives. So, how do you decide which adjectives best describe you? Try… Continue reading

The Female Advantage

I read a very interesting article recently in The Boston Globe called, "The Female Advantage. A New Reason for Businesses to Promote Women: It's More Profitable". http://www.boston.com/bostonglobe/ideas/articles/2009/05/03/the_female_advantage/ The premise of the article is that companies with more female leadership in place at the Board and executive level are more profitable. From the article, Measured as a percent of revenues, profits at Fortune 500… Continue reading | 5 Comments

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Bonnie Marcus, M.Ed., C.E.C.
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508-696-0038

• Self Promotion Coaching

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  Tune Up Your Pitch
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