What Is Your Attention Grabber?
February 7, 2010 · Posted in Entrepreneurs, Sales techniques, Self Promotion, Women in Business, networking · 1 Comment
I was in Orlando this past week with some colleagues training a medical device sales force on "purposeful communication". "Purposeful Communication" is communication that has a goal or desired outcome and when applied to sales presentations, the objective is to create a sales presentation that is well organized around a desired outcome with your target audience.
Selling to a large or small group of potential decision makers has many similarities to… Continue reading | 1 Comment
Create a Great Elevator Pitch
Have you ever been to a networking event where everyone needs to stand up and introduce themselves? I don't know about you, but after about 3-4 people stand up and recite their elevator pitches, I can't remember who does what. Very few of them capture my attention. Even less of them are memorable. They all sound alike because everyone is using the same approach, the same boring approach. How then can… Continue reading | 1 CommentWhat’s Your Story?
October 18, 2009 · Posted in Entrepreneurs, Self Promotion, Women in Business, networking · 1 Comment
We all have unique stories to tell about our careers and our businesses. I did a presentation last week on self-promotion in Boston to the Downtown Women's Club and heard many great stories from the attendees and I was reminded again how truly wonderful all our stories are. Each story reveals something personal about us.
What is the story behind starting our business? Where did the idea come from? Why did… Continue reading | 1 Comment
Promote Yourself With Passion
My first corporate job interview was for a health care management company that was looking for someone to manage their 30 physician cardiac rehab center. At the time, I was recently divorced with two young children and I was looking for a 9 to 5 job. In my interview, I didn't talk about my business experience because I had none. I didn't talk about my resume or skills because my… Continue readingChoose Three Adjectives
Carla Harris, Managing Director on Global Capital Markets at Morgan Stanley, is quoted as saying that she believes the key to success is identifying "three adjectives you want people to use to describe you and then training people to see you that way". I love this idea! What Carla is really doing is creating her personal brand message by choosing these adjectives. So, how do you decide which adjectives best describe you? Try… Continue readingStop Talking Already!
This is a guest post by Laura Caton from The Cornerstone Group Inc. www.thecornerstonegroupinc.com To listen well is as powerful a means of influence as to talk well, and is as essential to all true conversation. ~Chinese proverb. On May 21, more than 200 people attended the Sales 2.0 Conference hosted by Selling Power Magazine in Boston; unfortunately I was not one of them. However, a good friend… Continue readingCreate Visibility to Market Your Personal Brand
Visibility is the key component to any successful marketing campaign. There is no limit to the ways that you can market yourself. Visibility is contagious and once you get started it takes off. The biggest challenge is to get started. Be aware that everything you do and everything you don't do or choose not to do is all part of your personal brand. It all communicates your value and character. The… Continue reading10 Tips to Prepare for Your Job Interview
With good preparation, job interviews can be a great experience to not only showcase your talent but build new relationships. Here are some tips to help you prepare for the best possible interview.- Thoroughly research the company and the people who will be interviewing you. During the interview, refer to any pertinent information you learned in order to demonstrate your resourcefulness and interest in the company.
- Go back and review your strengths and
8 Tips to Prepare for Your Performance Review
April 20, 2009 · Posted in Laws of Attraction, Sales techniques, Self Promotion, Success, Women in Business, life balance · Comment
Performance reviews are a great opportunity to highlight your accomplishments and talk about your contribution to the organization. Always be prepared. The worst thing you can do is to walk into a performance review cold.
Here are some simple tips to set the stage for a great review that showcases your talent and value.
- Outline your progress over the last year. If you have been journaling about your accomplishments, you have already
