Creating Buzz for Your Business and Career
It’s vitally important that we have visibility in order to get more clients and get promoted at work. What is the best way to do that? Where do we begin? My guest, PR Expert Lisa Elia will give us valuable advice on how we can position ourselves in the marketplace to sell our products and services and promote our expertise in the workplace.
Featured Guest
Lisa Elia is a publicist, media trainer and CEO and founder of Lisa Elia Public Relations, a full-service PR firm in Los Angeles. She has secured placements for her clients in major media outlets, such as The Oprah Winfrey Show, Time Magazine, Wall Street Journal, USA Today, CNN, Redbook, In Style and hundreds of others. She has positioned clients for book deals, endorsement deals, positions as contributing editors to magazines and even their own TV shows. As an entrepreneur herself for over 20 years, Lisa speaks at many events for entrepreneurs, sharing tips on publicity, internal communications, positioning oneself as an expert and a variety of other topics. She has created programs to teach people how to do their own PR and to improve their on-camera presence. For information about the many programs and services Lisa Elia, please visit her website, www.lisaeliapr.com.
Listen to the December 26th show.
Confidence Equals Competence
I have a power point slide in many of my keynote presentations that states Confidence = Competence. When this slide appears, it’s always an “ah-hah” moment for many people in the audience. Isn’t it true though? When you present yourself with confidence, people assume you are competent.
Think about your own purchasing decisions. Would you be willing to purchase a product or service from someone who lacks confidence; who stumbles through their sales presentation and seems unprepared and anxious? You would no doubt hesitate unless you felt sorry for them. (Not a good reason to buy, by the way.) You hesitate in this case because you believe that when a person lacks confidence in their presentation, they may lack competence. As an entrepreneur, it’s important to understand this when selling your own products and services.
Now, I’m not saying it’s necessarily true. It’s just our perception. But the perception is important because that is what people base their decisions on.
Maybe you’re not an entrepreneur, but a woman with ambition to get ahead in her organization. You are talented and gifted and produce great results, but when it comes to presenting those results, speaking up in meetings, you fumble and stammer. Do you come across as a potential leader? Probably not!
I’m not a proponent of faking confidence. I’ve read some articles that say “fake it until you make it.” I’m against this tactic because authenticity is so important in our presentation. It is, in fact, this connection with our authentic selves and the value that we offer that is the foundation of the confidence we need in order to present ourselves as competent. This authenticity inspires trust and it’s vital for our success in business.
I do a lot of speaking now about the topic of understanding your value because I believe until we understand and connect with our unique gifts and value proposition, we will continue to lack the confidence to present ourselves as competent.
Do you understand your unique value or the value that your products and services offer?
Starting January 10th, I am be offering a four week group coaching program that will take you on a journey of self-discovery to understand your value and better position yourself to grow your business or advance your career. This four week program will be done via phone and participants will receive four hours of coaching, valuable worksheets and exercises as well as feedback from a group of like-minded professionals. Each participant will also receive mp3 recordings of every class.
Check out my website, for more information! And be one of 10 lucky women to take this journey. The group will be limited to 10 so please register now.
Women Do Ask, But They Still Don’t Get Ahead
Women DO ask for promotions and raises but they still lag behind men in compensation and position. The latest Catalyst study, The Myth of the Ideal Worker: Does Doing All the Right Things Really Get Women Ahead?, dispels the myth that women are not proactive in advancing their careers. After following 3,000 high potential MBA graduates, Catalyst found that doing all the “right things” such as being proactive, requesting high profile assignments, and asking for promotions and raises, did not significantly help women advance their careers.
Examining different career strategies, Catalyst found that the common proactive strategies that high-potential women often adopt to advance their careers did not work in their favor. Quite simply, men outpace women in both advancement and compensation. The gender gap in pay and position still exists despite women’s efforts to negotiate for better pay and placement.
Here are some of the key findings:
Women seem to be paid for proven performance—women who changed jobs two or more times post-MBA earned $53,472 less than women who rose through the ranks at their first job.
In contrast, men seem to be paid for potential—men who had moved on from their first post-MBA job earned $13,743 more than those who stayed with their first employer.
Across all career profiles, men were more likely to reach senior executive/CEO positions than women; in the most proactive category, 21% of men advanced to leadership compared with 11% of women.
What I find especially important in the study is Catalyst’s recommendation for career advancement.
The same strategies don’t work equally well for men and women. Women must adopt strategies different from their male colleagues’ to advance their careers. When women were proactive in making their achievements known, they advanced further, increased their compensation growth, and were more satisfied with their careers. They also advanced further when they proactively networked with influential others. (my underline)
So let me ask you, how well do you think you communicate your achievements?
Have you identified your web of influence (your power network) and do you consistently communicate with this network to keep them apprised of your accomplishments?
Learning how to effectively articulate your achievements is not about bragging. It’s about YOU connecting with the VALUE you bring to your organization. It’s about how your value benefits the organization; how YOU impact the bottom line.
Once you are able to do this well to your internal and external network, people will better understand what you have to offer. As the Catalyst study suggests, this is paramount to advancing your career in today’s workplace environment.
If you would like improve your ability to do this well, I will be offering a full day workshop, GPS Your Career Day, in Boston in the beginning of December (exact date and location TBD), AND a four week coaching group, GPS Your Career Group, starting in January.
Email me if you would like more information.
Staying Focused Takes Focus!
True confession time. I have a little gremlin inside me that often rears its ugly head and causes me to lose focus. Of course, it’s easier to blame a gremlin than to admit that I am often challenged to stay on track with my business.
When presented with compelling new opportunities, new ventures, new products, new technology, I have been known to veer off my well planned strategic path from time to time. As a result, I find myself headed down a dead end road chasing something that not only doesn’t make sense, but consumes my time and energy.
Does this ever happen to you?
I can’t even count how many times I’ve said, “Yes. I can help you with that.” “Wow! Of course I can do that for you.” All this willingness to help out leads me astray and off my mission.
How does this happen? Let’s face it. We are constantly presented with new enticing opportunities. Every day I receive emails, tweets, invitations to connect that all brings potential new prospects for my business. It takes a tremendous amount of focus to stay focused!
So how do we stay on point? How do we evaluate new opportunities that come our way? Should we accept every client, every consulting gig, even if it’s not aligned with our core business? The answer is “no”.
The best advice I can give (which I admit is a challenge for me) is to put up a sign in your workspace with your mission and keep it visible at all times. When presented with new opportunities, evaluate them against your stated mission. Does is make sense to move forward and investigate this further? Does it align with my mission? Does this project or client best reflect my core message?
The reality is that staying on message and living your mission and values is THE best way to grow your business and attract the right clients. When you stray off course and send mixed messages, people get confused and as a result, it becomes more of a challenge to engage with you.
There is nothing so useless as doing efficiently that which should not be done at all. ~ Peter Drucker
How do you stay focused?
Any tips you’d like to share?
Leave Your Ego at the Door
I just got back from my Saturday morning yoga class. I look forward to this class all week to help me deal with the stress my body seems to store up all week long. I don’t profess to be a yogi. In fact, my body tends to be tight from years of running and traveling for work. (That’s why I really need this class.) But most of all, I need the lessons from the yoga instructor who tells us every week to leave our egos at the door and go with the flow.
As I was driving home from the class today, I began to think more about how difficult it is to leave our egos out of our daily activities. I was thinking specifically about self-promotion. Is it all ego driven?
My intent is not to get into a heavy philosophical discussion here, but this is intriguing to me. Yes, our ego will push us to be the best we can be; to advance our careers and take advantage of opportunities that present themselves. Thinking strategically about our career can in itself be ego-driven I suppose. What I have discovered in my work with female professionals is that when they lack a strong sense of self-esteem, self- promotion is much more challenging.
I decided to find out exactly what the difference is between self-esteem and ego and found some clarity.
According to this online dictionary, self esteem is ” a balanced and unexaggerated self respect and self love. It combines a healthy regard for the self with a healthy regard for others. Healthy self esteem esteems others as equally as the self. Others are treated and regarded as respectfully as the self.”
“ Ego, on the other hand, always believes in its own self importance above the importance of others. Ego always requires outside approval, validation, and constant attention and gratification. Ego believes in its own superiority above all others. Some versions of ego insist on inferiority as a role. Both inferiority and superiority are lies though, and variations of the same theme — of feeling “less than” others.”
If you agree with these definitions, than self-promotion is not necessarily an ego-driven activity. It truly depends on what motivates your actions. It is possible that the act of promoting yourself can come from a place of healthy self-esteem. In fact, that’s the more desirable approach because when you believe in yourself, you promote yourself with authenticity. It’s this authenticity that will improve your self-promotion efforts. You are more credible when you believe in yourself. Self-confidence comes across to others as competence.
It’s when you are motivated solely through your ego, that self-promotion takes on the qualities that most of us detest. This type of self-promotion comes across as bragging and pushiness.
Lesson: Leave your ego at the door.
Stay connected with your unique qualities and strengths and promote yourself authentically. Don’t try to prove your superiority over others. Staying true to yourself and your talent will get you much more attention in the long run.
Owning Our Success
Women are well positioned today to change workplace dynamics and use their strength and talent to assume more leadership positions. Thirty four percent (34%) of American women between the ages of 25 and 34 have bachelor degrees compared to 27% of men, and women have higher GPA’s and are more likely to receive higher graduate degrees.
We have what it takes to make significant changes, but we need to own our success to move forward. The reality is that currently women only hold 18% of top leadership positions. Yes, there is still gender bias as well as challenges balancing work and family for women who want to advance their careers. I believe it’s time, however, to change the focus from the obstacles to the opportunities. It’s time to take responsibility for our own advancement.
In 2010, McKinsey and Company published a report called “Women Matter 2010. Women at the Top of Corporations: Making it Happen.” As part of their research they asked 1500 executives across different industries what are the biggest barriers to increasing gender diversity within the top management of the company? Thirty eight percent (38%) of the women executives interviewed said they see the biggest factor as their hesitancy to promote themselves. In other words, the biggest factor was within their control to change!
It’s time to focus on what we can control; what we can do personally to own our own success and promote ourselves.
What does it take to own your success?
- Belief in yourself and an understanding of your value proposition.
- Taking credit and acknowledging your accomplishments.
- Speaking up and letting others know your opinion and thoughts.
- Advocating for yourself. Requesting sponsorship.
- Negotiating what’s fair and appropriate in salary and benefits.
- Letting go of language that minimizes and sabotages your credibility.
- Communicating your value to others.
- Being visible within your organization and community to showcase your skills and talent.
- Building and leveraging relationships that will assist you to reach your goal.
- Having a strategic and intentional focus to advance your career.
We need to own our success to be successful.
Embrace it.
Believe it.
Nurture it.
Communicate it.
Celebrate it.
Take advantage of my FREE 7 Day Boot Camp on Promoting Yourself for Career Success. Sign up on my home page. or on the right sidebar!
5 Common Mistakes We Make at Networking Events
Whether you are a solo entrepreneur or small business owner or career professional, you probably spend a fair amount of your time at networking events to build your business.
Here are some common mistakes we make at networking events:
1. We schmooze, but don’t make the necessary connection with people to get business. It’s great to meet new people, but effective networking is not just about how many new people you can meet. It’s about making more meaningful connections; building and leveraging relationships that will over time get you new clients. It’s about quality not quantity.
2. We mingle with no strategy. Who is attending the event? Who do you want to connect with that you have determined might be a potential client or referral source or even someone to collaborate with? Make it your business to meet the people who will have the most impact on your business. Focus and be intentional.
3. We assume that people automatically understand the value of our products and services when we introduce ourselves and hand out our business card. It’s important to use benefit language to clearly communicate the value of your service so people you meet can immediately determine if you will meet their needs or if they know of someone else who could benefit from your product or service.
4. We give away too much. This includes too much information, too many things for free, and too many business cards. When we first meet someone at a networking event, we should not talk about ourselves endlessly. Craft your message so you just give enough information to stimulate curiosity and more conversation. Engage in a dialogue, not a monologue. You will learn more about the person.
Don’t offer to give away too many free products or services. Be strategic about give-aways. What product or service positions you best? What will provide a good intro so that people will want to purchase more?
Finally, don’t go to networking events with the goal of giving out as many business cards as you can. Collecting cards from the people you have good conversations with is much more important. Write notes on the back of those cards so you remember who they are and what they said. Once you have their card, you control the follow up.
5. We don’t follow up. What’s the point of going to events to meet new people and then not following up? Following up is how you begin to build relationships that will bring you business. If you tell someone you will make an introduction for them or send them information, do it and do it as soon as possible after the event. Determine who the key people were that you met and send a personal note and set up a time to talk or meet them again. This is the beginning of developing a network that will bring you business.
The Language of Power
In her book, No Ceilings, No Walls, author Susan Colantuono says:
As essential as it is to understand the business of business, it is necessary but insufficient. You not only have to have business strategic and financial acumen, you must also be able to demonstrate it by using the language of power.
Susan talks about the language of power being the language of outcomes and the importance of stating clear business objectives and outcomes to demonstrate the power of your solutions, ideas, goals.
I think that there is, however, a universal language of power that women need to embrace to advance their careers and be successful in any business. We, as women, tend to “skirt” around powerful language.
Case in point, I was at a training class a couple of weeks ago and the presenter, who was exceedingly qualified, stood up to start her presentation with what I think is close to an apology. She said…”well, I just have some handouts here”. OK. Most people probably didn’t even tune into this, but since this is my area of expertise, I could not help but notice. “Just have some handouts”? Why did she feel the need to apologize for her work? It’s almost as if she thought she was putting us out in some way by giving us handouts.
But we all do this all the time. We apologize more than necessary. We use words that diminish or weaken our statements or points of view.
In her book, Nice Girls Don’t Get the Corner Office, Lois Frankel dedicates a chapter, “How You Sound”, to this topic. Lois writes specifically about using minimizing words such as “just”.
She says,
Minimizing Words are those that diminish the importance or size of an achievement.
Lois emphasizes the point that if we want to be taken seriously, we need to drop these minimizers.
Here’s my point: You can do your homework and create an impactful message and an action plan on how best to increase your credibility and visibility in your workplace, but if you continue to use language that weakens your position, you won’t get the results you desire.
Be conscious of the words you choose. Listen carefully to other women at work and be mindful if they are guilty of the same self-sabotaging behavior. Tactfully let them know the affect it has on their overall message and professional image.
Once you increase your own sensitivity to this, you will be able to change your behavior, delete the minimizers, and use more powerful language to strengthen your message instead of weaken it.
Tune into Head over Heels Radio on Tuesday, August 3rd to hear Susan Colantuono discuss how to use the language of power and other skills that women need to know in order to advance their careers.
Also, you can hear Lois Frankel discuss this as well on Head over Heels archived show, November 10, 2009.
Ditch the Pitch: A Presentation for Professional Coaches
Here is my presentation for BusinessforCoaches, a UK organization that supports professional coaches worldwide with professional development activities.
Ditch the Pitch Presentation for Coaches
Why Do Car Salesmen Have a Bad Reputation?
Why do car salesmen have a bad reputation? Why do we hate those nagging telephone calls from strangers telling us to buy something? The reason, I believe, is that the sales techniques they use are impersonal and we often feel that something is being forced on us that we do not want or need.
The fact of the matter is that even if we do need the product or service that’s being promoted, we are so turned off by their approach, that we can’t wait to escape from the conversation. We say, “I’m just looking, thank you” and hope to be left alone or we hang up. Quite simply, we don’t like being told what we need and what we should purchase. Most of us like to make our own buying decisions.
With that in mind, it is important for anyone who is promoting their own product or service to be aware of how they themselves feel when they are being sold to. Very often, we are so focused on selling the product or service we provide, that we don’t take the time to tailor our message to the potential buyer. We don’t take the time to ask the right questions to see if, in fact, this person needs what we have to sell. If we use one generic approach for all potential buyers, we will not make the necessary connection with the person to close the sale.
Asking questions is, of course, a great way to ascertain if there is a need for what we are selling. Open ended questions such as, “how?”, “when?”, “where?”, “what?”, “how much?” elicit the information we need. The process of asking questions, listening, and responding, creates the foundation for a relationship and it is the relationship that is critical in the end to closing the sale. When a stranger tries to force us to buy something, we get agitated, defensive, and immediately put up a protective wall.
So maybe you’re not a car salesman. Maybe you’re an entrepreneur who must promote their services in order to grow their business. How does this apply to self-promotion? Do the same sales techniques apply when you are promoting yourself? Absolutely! When you are in a conversation and someone asks you what you do, you are certainly in the position to talk about your business and the benefits and value it provides for your clients. But how do you know if this person is a potential client unless you begin to ask them questions to get to know them better?
Remember how you feel when someone tries to sell to you. How do you feel when someone gives you a generic one-size –fits- all pitch? Ask questions that will help you get to know the person better. Ask questions to determine their need; their pain. Then deliver your own irresistible pitch so that they understand very clearly what you do and the energy and passion you have for your business. It may be that this person is not a potential client, but by establishing a relationship, you are setting the stage for referrals or even a future sale.
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