The Language of Power
August 1, 2010 · Posted in Communication, Self Promotion, Success, Women in Business, assertive communication · Comment
In her book, No Ceilings, No Walls, author Susan Colantuono says:
As essential as it is to understand the business of business, it is necessary but insufficient. You not only have to have business strategic and financial acumen, you must also be able to demonstrate it by using the language of power.
Susan talks about the language of power being the language of outcomes and the importance of stating… Continue reading
Ditch the Pitch: A Presentation for Professional Coaches
Here is my presentation for BusinessforCoaches, a UK organization that supports professional coaches worldwide with professional development activities. Ditch the Pitch Presentation for CoachesWhy Do Car Salesmen Have a Bad Reputation?
Why do car salesmen have a bad reputation? Why do we hate those nagging telephone calls from strangers telling us to buy something? The reason, I believe, is that the sales techniques they use are impersonal and we often feel that something is being forced on us that we do not want or need. The fact of the matter is that even if we do need the product or service that’s… Continue readingDo You Have What It Takes To Be An Entrepreneur?
The Harvard Business Review posted a test this week, “Should You Be an Entrepreneur?” The test of 20 questions was created by the author of the article, Daniel Isenberg, who is a professor of management practice at Babson College. I thought it would be fun to pose these questions to those of you who are entrepreneurs, like myself, or to those of you who… Continue reading | 4 CommentsAre Women Good Networkers?
The Times Online from the UK, published an article in March called Why Women are Such Bad Networkers. It’s no good thinking that hard work will get you anywhere. If you want to make it to the top, you’re going to have to overcome your fear of socializing and start schmoozing like men. Of course, this caught my attention! Is this really true? Is… Continue reading | 1 CommentWhat Is Your Attention Grabber?
February 7, 2010 · Posted in Entrepreneurs, Sales techniques, Self Promotion, Women in Business, networking · 1 Comment
I was in Orlando this past week with some colleagues training a medical device sales force on "purposeful communication". "Purposeful Communication" is communication that has a goal or desired outcome and when applied to sales presentations, the objective is to create a sales presentation that is well organized around a desired outcome with your target audience.
Selling to a large or small group of potential decision makers has many similarities to… Continue reading | 1 Comment
Create a Great Elevator Pitch
Have you ever been to a networking event where everyone needs to stand up and introduce themselves? I don't know about you, but after about 3-4 people stand up and recite their elevator pitches, I can't remember who does what. Very few of them capture my attention. Even less of them are memorable. They all sound alike because everyone is using the same approach, the same boring approach. How then can… Continue reading | 2 CommentsWhat’s Your Story?
October 18, 2009 · Posted in Entrepreneurs, Self Promotion, Women in Business, networking · 1 Comment
We all have unique stories to tell about our careers and our businesses. I did a presentation last week on self-promotion in Boston to the Downtown Women's Club and heard many great stories from the attendees and I was reminded again how truly wonderful all our stories are. Each story reveals something personal about us.
What is the story behind starting our business? Where did the idea come from? Why did… Continue reading | 1 Comment
