Want to be an Internet Radio Show host? Check out Coach Deb Bailey’s teleclass next Wednesday April 22nd.
“Boost Your Marketing and Visibility with Internet Radio”
Learn the strategies for hosting your own internet radio show for maximum visibility and revenue
Hosted by Coach Deb Bailey, host of “Women Entrepreneurs-The Secrets of Success” internet radio show
Where: on the phone
Date: Wed. April 22
Time: 08:00 PM to 09:00 PM eastern
Cost: $10
Sign up: http://www.dbaileycoach.com/teleclass_radioshow.html
Teleclass will include:
- Where to promote your shows and how to get on iTunes
- How to find high-profile guests
- What platforms to use to host your show
- How to make your show come across as a “professional” broadcast
- What business models will generate revenue from your show
The Secret of New Marketing
I have always maintained that the best way to market is by word of mouth. Communicating with your network is the most powerful and important marketing vehicle you’ve got. I was so pleased to read Seth Godin’s blog this week,http://sethgodin.typepad.com/seths_blog/2009/04/first-ten-.html because he validated this marketing approach and labeled it, the secret of new marketing.
In his blog, Seth states:
Find ten people. Ten people who trust you/respect you/need you/listen to you.
Those ten people need what you have to sell, or want it. And if they love it, you win. If they love it, they’ll each find you ten more people (or a hundred or a thousand or, perhaps, just three). Repeat.
If they don’t love it, you need a new product. Start over.
Your idea spreads. Your business grows. Not as fast as you want, but faster than you could ever imagine.
This approach is so effective because you are communicating your message to people who know you and respect you. It is common knowledge that we buy products and services with brands that we trust. Your network contacts already trust you and believe in you and are more than willing to spread the word about your business and your brand.
Initially, it is not necessary to get your message out to the anonymous masses. There is a common belief that to jump start your business it is important to reach as many people as possible with expensive press releases and formal product launches. Seth calls this approach backwards. You spend a lot of money in the beginning and then it falls off when you should be doing the exact opposite. Save your marketing dollars until your business starts to grow and thrive.
Consciously nurture your network and be clear on your promotional message. What your network contacts say about you contributes to the value and reputational power of your brand.
April Teleclass on Self Promotion starts April 7th!
There is still time to register. 3 one hour sessions run consecutive Tuesday evenings 7-8pm EDT
Learn how to overcome your limiting beliefs around selling yourself and your business.
Create your own authentic and effective message to promote yourself.
Workbook included. $99 for 3 sessions!
register online: http://womenssuccesscoaching.com/services/group-coaching
Here are some testimonials:
“Thanks Bonnie! It was a great session and I found it very helpful. I am charged up and ready to go.”
“To anyone who hasn’t taken this workshop, I highly recommend it!! It’s excellent information.”
“Bonnie’s insight and approach regarding sales was transformational for me.”
How Many Hats Can a Woman Wear in One Day?
No, this isn’t a riddle! We wear so many hats during the course of one day that it’s quite remarkable. How do we do it so effortlessly? Have you ever thought about all the different roles you play? There are probably way too many to mention in one blog post, however, since my intention is to give all women a much needed pat on the back and recognition for all they accomplish, I am going to give this a try.
Early Morning
- Housekeeper
- Caterer/short order cook
- Drill Sargent
- Chauffeur
- Event Planner
- Commuter
- Athlete (did you get your gym time in?)
Work
- Correspondent
- Visionary
- Leader
- Manager
- Customer Service Representative
- Computer whiz
- Team Player
- Mentor/coach
- Task Master
- Negotiator
- Marketing Director
- Salesperson
- Bookkeeper
- HR Director
- Peacekeeper
- Researcher
- Worker Bee
- Cheerleader
- Speaker/Presenter
- Humorist
- Nurse
- Therapist
Evening
- All of early morning activities again
- Disciplinarian
- Personal Shopper
- Laundress
- Librarian
- Sports Fan
- Teacher
- Activist/Community member
- Story teller
- Babysitter
- Entertainer
- Companion, lover, partner, mother, sister, daughter, friend
WHEW! It really is quite remarkable how many different hats we can wear during the course of one day and how we can switch those hats so effortlessly. We are FABULOUS!
I know this isn’t everything. What did I miss? I would love to hear your feedback and be able to add to the list!
Join the Friday Breakfast Brag Club (TGIF)
Share and Celebrate your weekly successes by calling in each Friday 8-8:30 am EDT and practice your positive self-talk. This is a FUN way to end your work week.
Just $29.99 per month for all the self-esteem boosting you can take!
http://womenssuccesscoaching.com/services/group-coaching
Narrow Your Niche to Attract More Clients
We are all taught in Marketing 101 the importance of defining a niche and clarifying who we consider to be our target audience. I think we all understand this concept intellectually. It makes sense. When people have a clear understanding of what services and products you offer and who will benefit from those products and services, they can easily refer business. Yes, the concept completely makes sense.
Now, we are starting our own business. We have these wonderful products and/or services to bring to market. We don’t want to miss out on any opportunity to make a sale. So what do we do? Do we go back to Marketing 101 and choose a well-defined niche? Very often, we don’t. We ignore the marketing pundits and cast a really wide net in hopes of being wildly successful right out of the starting gate. We don’t want to turn down any opportunity that may come our way. The problem is that promoting ourselves without a specific target audience and niche can often backfire. We try to attract everyone, but we end up not attracting the clients we want and we limit our success because we haven’t defined our message so that others can refer business.
The hesitancy to narrow our niche is often fear based. We are fearful that if we limit ourselves we won’t be successful and that when we first start a business we need to take any clients/customers that we can. This approach can also be true, however, of more experienced entrepreneurs who are still holding on and patiently waiting for their businesses to grow.
The first step to attracting clients is to define your target audience. Who is your ideal client? Gender, age, income, educational background, occupation, geography, hobbies and interests, special needs are all important factors.
Once you clarify the target audience, you need to create a message to promote yourself and your business that will attract this type of customer/client. Your message should be very specific about what you provide for that target audience and how they will benefit. There should be an emotional component for them to latch on to. Make your message personal and tell your story and your own connection to this product or service.
I have assisted many clients through this process and the results are usually quite remarkable. Once you get over the fear of narrowing your niche and you send a clear message to your network, your business will literally take off. All of a sudden, the light bulb goes on and people get it. They will know someone who needs your services or product and they will refer business.
Your promotional message can be used in any form of media. Now you have the content for any successful promotion whether it’s face to face meetings, radio, print ads, web site, or brochures.
Narrow your niche and you WILL attract more clients.
April Teleclass: Self-Promotion for Entrepreneurs and Small Business Owners
Learn what limiting beliefs hold you back from successfully promoting yourself and your business.
Create your own unique compelling message that will help you stand out in a crowd.
This stimulating interactive group class will help any business owner feel comfortable and confident promoting themselves. Workbook included.
NOW ONLY $99 for 3 one hour sessions!
Tuesday evenings, 7-8pm EST. April 7, April 14, April 21
Brand New! Starting in April. Weekly Success Group!
The Friday Breakfast Brag Club (T.G.I.F.)
Thank Goodness I‘m Fabulous!
End your week on a high note. Call in every Friday morning 8-8:30 am EDT and share your successes for the week in a safe and supportive environment. Practice a little bragging.
What went right this week? What does that say about you?
Celebrate YOU every week. What fun!
$29.99 per month. 3 month commitment. Space limited.
Click here for more information on both Group Classes. www.womenssuccesscoaching.com/services/group-coaching
Network, Network, Network Now!
I think by now we have all accepted the fact that our economy is in crisis and there is not an immediate panacea to catapult us back to financial stability. Every day we hear of more businesses going bankrupt and laying off employees.
Perhaps you are lucky enough to be employed or own your own business. Even if you are currently unemployed, now is the time to get out there and network! If you are vigilant at networking, you can continue to build your business, keep your job, and land a new position.
What to do if you own a business? Network!
- Regularly stay in touch with your customers to ensure that they are pleased with your services.
- Consistently expand your referral network. Set appointments every week. Target specific numbers of new contacts per week.
- Look for new opportunities to showcase your business through your network. Write articles, blog, guest blog, go to networking meetings. Keep visible on your social media sites.
- Fine tune your pitch. Make sure that your message is compelling and memorable.
- Look for partner opportunities with complimentary businesses in your network. Tap your referral network for ideas.
- Entice new customers with special promotions. Brainstorm with your contacts. Collaborate.
What to do if you are employed? Network!
- Make sure you stay visible at work. Now is not the time to hide in the shadows.
- Regularly meet with your boss to discuss your progress and set new goals.
- Expand your referral network inside and outside the company. Keep in contact with your network contacts on a consistent basis.
- Use social media sites to network. Join industry related groups on sites such as LinkedIn to increase your network and visibility.
- Develop an action plan. Who is in your web of influence at work? Who do you need to stay in front of? What actions are necessary?
- Keep track of your accomplishments on a daily/weekly basis. Be prepared to speak about your successes.
- Prepare your personal pitch. Be ready 24/7 to talk about what you do with your internal and external contacts. Don’t miss out on a opportunity to promote yourself because you are not prepared.
What to do if you are looking for a job? Definitely network!
- Write out a list of your accomplishments. Review the list and write down what these successes say about you.
- Write 3-5 personality pluses and how they helped you in your past positions.
- Make contact with everyone in your network. Include family, friends, former colleagues, professional contacts (doctor, lawyer, chiropractor, dentist, accountant, etc.) and let them know what type of work you are seeking.
- Update your personal message to include your accomplishments. Your message should be upbeat and positive.
- Work the social media sites and industry related groups.
- Do your online searches daily and see the types of positions out there.
- Be clear what you want. Set your intentions in that direction. Let everyone know what type of position you are seeking.
- Prepare for each job interview. Research the company. Investigate to see if your network contacts have relationships in the company to help your efforts.
The challenge whether you are employed, unemployed, or a business owner is to stay focused on work and keep a positive attitude. Set your intentions on new opportunities through your network contacts. Your diligence in networking activities will lay the groundwork for your continued success.
New April Teleclass!
Self-Promotion for Entrepreneurs and Small Business Owners
3 one hour sessions, Tuesday evenings 7-8pm EST, starting April 7th. $125
For more information: http://womenssuccesscoaching.com/services/group-coaching
Good Selling is Good Service. Good Service is Good Selling
What does good selling have in common with good customer service? EVERYTHING.
Exceptional selling and exceptional customer service require a focus on the customer. Focusing on the customer makes the customer feel important and valued and when they feel important and valued, they are more likely to become a customer and remain a customer.
How do you stay focused on the customer’s needs rather than your own agenda?
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