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	<title>Women's Success Coaching &#187; Success</title>
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	<link>http://womenssuccesscoaching.com</link>
	<description>Live Your Potential</description>
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		<title>The Creative Process</title>
		<link>http://womenssuccesscoaching.com/2010/08/the-creative-process/</link>
		<comments>http://womenssuccesscoaching.com/2010/08/the-creative-process/#comments</comments>
		<pubDate>Sun, 29 Aug 2010 12:00:28 +0000</pubDate>
		<dc:creator>Bonnie Marcus</dc:creator>
				<category><![CDATA[Women in Business]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[problem solving]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[the creative process]]></category>
		<category><![CDATA[womens success]]></category>

		<guid isPermaLink="false">http://womenssuccesscoaching.com/?p=2377</guid>
		<description><![CDATA[I am fascinated by the creative process. Do you find that sometimes you are really in sync and great ideas come to you very easily and other times you struggle to even focus for a few seconds on a concept? Have you ever thought about what is happening when you are trying so hard to [...]]]></description>
			<content:encoded><![CDATA[<p>I am fascinated by the creative process. Do you find that sometimes you are really in sync and great ideas come to you very easily and other times you struggle to even focus for a few seconds on a concept? Have you ever thought about what is happening when you are trying so hard to be creative?</p>
<p>Recent research shows that when you are distracted from a creative challenge for a few minutes, you are more likely to come up with a creative solution than if you focused your attention on it. In the study done at the University of Amsterdam, students were given a creative problem to solve. One group was told they had three minutes to think it through before giving their answers. Another group was given an unrelated task to do for three minutes to distract them. This task was a non-creative one that was designed to use their conscious thoughts. The third group was asked to come up with ideas immediately.</p>
<p>What was the result? Well, you might think the group that was given time to focus on a solution would have better results and more creative ideas, but the opposite occurred. It was the distracted group that generated more creative solutions. Here&#8217;s the reason given: the distracted group had a task that occupied their conscious thoughts, thereby freeing up their unconscious mind to do some creative work.</p>
<p>Don&#8217;t you find this is true yourself? How often have you tried consciously to focus on a creative solution and come up empty?</p>
<p>I remember trying to rename my radio show last January. I spent hours trying to think of a new catchy name. It wasn&#8217;t until I let it go and focused on other activities that the answer came to me, Head over Heels!</p>
<p>It&#8217;s an incredible &#8220;ah-hah&#8221; moment when the conscious part of your brain receives the answer from your unconscious.</p>
<p>There is a great lesson here for all of us. When we are attempting to find a creative solution, we need to distract ourselves and do something totally different for a while in order to free our subconscious brain to come up with the answer.</p>
<p>Let yourself be distracted and amazing things will happen.</p>
<p>Have you experienced this?</p>
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		<title>What Do You Do When a Door of Opportunity Opens?</title>
		<link>http://womenssuccesscoaching.com/2010/07/what-do-you-do-when-a-door-of-opportunity-opens/</link>
		<comments>http://womenssuccesscoaching.com/2010/07/what-do-you-do-when-a-door-of-opportunity-opens/#comments</comments>
		<pubDate>Sun, 18 Jul 2010 12:00:46 +0000</pubDate>
		<dc:creator>Bonnie Marcus</dc:creator>
				<category><![CDATA[Success]]></category>
		<category><![CDATA[Women in Business]]></category>
		<category><![CDATA[fear of failure]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[risk taking]]></category>
		<category><![CDATA[self confidence]]></category>
		<category><![CDATA[womens success]]></category>

		<guid isPermaLink="false">http://womenssuccesscoaching.com/?p=2294</guid>
		<description><![CDATA[There has been a lot written recently about women’s innate ability to lead. One reason that is consistently mentioned is that women are more risk adverse than men. Many thought leaders believe that because women are more cautious, they make better decisions. I believe there is some validity in this especially if you look at [...]]]></description>
			<content:encoded><![CDATA[<p>There has been a lot written recently about women’s innate ability to lead. One reason that is consistently mentioned is that women are more risk adverse than men. Many thought leaders believe that because women are more cautious, they make better decisions. I believe there is some validity in this especially if you look at the recent events on Wall Street. It’s only speculation of course, but there is a widely held opinion that if there was more diversity at the leadership and board level, this current economic crisis might have been averted. Who knows?</p>
<p>Can this cautious outlook sometimes work against us? It is possible, in my opinion, to be so cautious that you never move forward in your business or career. Being overly cautious can paralyze you.</p>
<p>Almost every major milestone in my own career has been due to me taking an enormous leap of faith and trying something new; something perhaps I was not totally prepared for but decided to embrace regardless. When a door opened, I ran through it and never worried how I would master what was required to be successful in this new opportunity. I’m not saying that every time I took a risk, it worked out well. There have been times that I have fallen flat on my face. When this happens, it’s important to dust yourself off, gather your wits about you, and start all over again. In other words, never let your failures prevent you from learning a lesson, picking yourself up, and seizing the next opportunity that comes along with the same passion and energy.</p>
<p>What is the essential ingredient we all need to have in order to take a risk? Self confidence! Self confidence fuels your persistence and determination and helps propel you through any open door. In fact, with enough self confidence, you won’t even wait until a door of opportunity opens for you, you’ll go find it!</p>
<p>It’s critical for your success, whether you are an entrepreneur or corporate professional, to periodically connect with your value and talent to establish and grow your foundation of self confidence. This, in my opinion, is the secret to success.</p>
<p>We need to periodically connect with our value and talent because we often take our accomplishments for granted. We lose that connection to what is unique and wonderful about us. Do whatever it takes to honor your accomplishments and ability. One suggestion I make repeatedly is to keep a success journal and record all your accomplishments and review your entries each week, celebrate your achievements, and think about what these successes say about you. This will fuel your self confidence and your ability to take on new opportunities, which, in turn, will lead to career and business success.</p>
<p>Self confidence is the secret of success.</p>
]]></content:encoded>
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		<title>Ernst and Young Entrepreneurial Winning Women Program</title>
		<link>http://womenssuccesscoaching.com/2010/05/ernst-and-young-entrepreneurial-winning-women-program/</link>
		<comments>http://womenssuccesscoaching.com/2010/05/ernst-and-young-entrepreneurial-winning-women-program/#comments</comments>
		<pubDate>Mon, 10 May 2010 19:32:00 +0000</pubDate>
		<dc:creator>Bonnie Marcus</dc:creator>
				<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Women in Business]]></category>
		<category><![CDATA[women business owners]]></category>
		<category><![CDATA[women entrepreneurs]]></category>

		<guid isPermaLink="false">http://womenssuccesscoaching.com/?p=2028</guid>
		<description><![CDATA[Are you a woman entrepreneur  with big plans, and the vision and passion for growing your company? Do you know  a dynamic woman entrepreneur who is on track to create a multi-million or  billion-dollar enterprise?
If so, I  encourage you to apply, or to nominate, an outstanding entrepreneur for the  Ernst [...]]]></description>
			<content:encoded><![CDATA[<p><em>Are you a woman entrepreneur  with big plans, and the vision and passion for growing your company? Do you know  a dynamic woman entrepreneur who is on track to create a multi-million or  billion-dollar enterprise?</p>
<p>If so, I  encourage you to apply, or to nominate, an outstanding entrepreneur for the  Ernst &amp; Young Entrepreneurial Winning Women<sup> </sup>program. Now in its  third year, Entrepreneurial Winning Women is a competitive award designed to  connect high-potential women entrepreneurs with the advisors, resources and  insights they need to become market leaders. </em></p>
<p><em> </em></p>
<p><em>Winners will: </em></p>
<p><em> </em></p>
<ul>
<li><em>·</em><em> Join an elite network of the country’s best  high-growth companies and entrepreneurs </em></li>
<li><em>·</em><em> Participate in a customized program designed  to accelerate and sustain business growth </em></li>
<li><em>·</em><em> On a complimentary basis, attend the Ernst  &amp; Young Strategic Growth Forum 2010, the country’s most prestigious  gathering of high-growth companies, November 10-14 in Palm Springs, CA (<a href="http://www.ey.com/us/strategicgrowthforum">http://www.ey.com/us/strategicgrowthforum</a>) </em></li>
</ul>
<p><em> </em></p>
<p><em>Eligibility:  Applicants are women who own or have founded their  companies within the last ten years and have achieved at least $1M in revenue in  the past two. For more information on eligibility and how to apply, or to learn  how to nominate a deserving woman entrepreneur you know, visit <a href="http://www.ey.com/us/entrepreneurialwinningwomen">http://www.ey.com/us/entrepreneurialwinningwomen</a>.  The application period closes on June 30, 2010.</em></p>
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		<title>Wisdom from Seth Godin</title>
		<link>http://womenssuccesscoaching.com/2010/04/wisdom-from-seth-godin/</link>
		<comments>http://womenssuccesscoaching.com/2010/04/wisdom-from-seth-godin/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 13:06:14 +0000</pubDate>
		<dc:creator>Bonnie Marcus</dc:creator>
				<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Women in Business]]></category>
		<category><![CDATA[fear of failure]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[gremlins]]></category>
		<category><![CDATA[Linchpin]]></category>
		<category><![CDATA[negative beliefs]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Success]]></category>

		<guid isPermaLink="false">http://womenssuccesscoaching.com/?p=1950</guid>
		<description><![CDATA[Seth Godin has a new book out called Linchpin in which he talks about our &#8220;lizard brain&#8221;, that part of our brain that holds all our fears and limiting beliefs. The Lizard brain keeps us from doing our most creative work and often signals us to stay in our comfort zone and not take risks.
This [...]]]></description>
			<content:encoded><![CDATA[<p>Seth Godin has a new book out called Linchpin in which he talks about our &#8220;lizard brain&#8221;, that part of our brain that holds all our fears and limiting beliefs. The Lizard brain keeps us from doing our most creative work and often signals us to stay in our comfort zone and not take risks.</p>
<p>This audio is a 45 minute presentation that Seth did in New York last week. He talks about how these fears sabotage us.</p>
<p>I really love the story he tells about an employee he had in his company years ago who never failed at anything he did. He was his best employee, but Seth spoke with him and said if you don&#8217;t fail at something soon, you&#8217;re fired! Why? Because we all need to stretch and take risks to truly be creative and successful and distinguish ourselves from others.</p>
<p>Listen to the wisdom and let me know what you think. How do you tame your lizard brain?</p>
<p><a href="http://womenssuccesscoaching.com/wp-content/uploads/2010/04/linchpinsessionsethgodinapril.mp3">linchpinsessionsethgodinapril</a></p>
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<enclosure url="http://womenssuccesscoaching.com/wp-content/uploads/2010/04/linchpinsessionsethgodinapril.mp3" length="31135975" type="audio/mpeg" />
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		<title>The Benefits of Assertive Communication</title>
		<link>http://womenssuccesscoaching.com/2009/10/the-benefits-of-assertive-communication/</link>
		<comments>http://womenssuccesscoaching.com/2009/10/the-benefits-of-assertive-communication/#comments</comments>
		<pubDate>Sun, 04 Oct 2009 00:58:34 +0000</pubDate>
		<dc:creator>Bonnie Marcus</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Women in Business]]></category>
		<category><![CDATA[self confidence]]></category>
		<category><![CDATA[Success]]></category>

		<guid isPermaLink="false">http://womenssuccesscoaching.com/?p=1376</guid>
		<description><![CDATA[Assertive communication is speaking up appropriately for oneself while considering the needs, wants, and rights of others. The verbal characteristics of assertive communication are clear, direct, and honest statements of feelings and the use of &#8220;I&#8221; statements. We feel good about ourselves when we communicate assertively, but also, we must feel self-confident and good about [...]]]></description>
			<content:encoded><![CDATA[<p>Assertive communication is speaking up appropriately for oneself while considering the needs, wants, and rights of others. The verbal characteristics of assertive communication are clear, direct, and honest statements of feelings and the use of &#8220;I&#8221; statements. We feel good about ourselves when we communicate assertively, but also, we must feel self-confident and good about ourselves to adopt this style.</p>
<p>Often a lack of self-confidence and limiting beliefs around being assertive get in our way and hold us back from this direct approach. When we choose other styles of communication (passive, aggressive, passive-aggressive), the impact of our message can be diluted or perhaps even misunderstood.</p>
<p>Assertiveness teaches us:</p>
<ul>
<li>The clearest  most productive and effective way to communicate is honestly and openly.</li>
<li>It is OK to be powerful (in control of my life) and self-validating (a friend to myself).</li>
<li>When I act assertively, others can relate to me assertively (open, honestly).</li>
<li>Listening and expressing myself are equally important</li>
<li>Assertive communication is based on clear information and not assumptions</li>
</ul>
<p>What is your communicate style? Can you assert yourself and communicate in a direct manner? Assertive communication is an excellent way to own your personal power and create the credibility that you deserve in the workplace.</p>
]]></content:encoded>
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		<title>What Does Your Body Language Say About You?</title>
		<link>http://womenssuccesscoaching.com/2009/09/what-does-your-body-language-say-about-you/</link>
		<comments>http://womenssuccesscoaching.com/2009/09/what-does-your-body-language-say-about-you/#comments</comments>
		<pubDate>Sun, 20 Sep 2009 14:24:33 +0000</pubDate>
		<dc:creator>Bonnie Marcus</dc:creator>
				<category><![CDATA[Self Promotion]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Women in Business]]></category>
		<category><![CDATA[body language]]></category>
		<category><![CDATA[promote yourself at work]]></category>
		<category><![CDATA[self confidence]]></category>

		<guid isPermaLink="false">http://womenssuccesscoaching.com/?p=1307</guid>
		<description><![CDATA[Did you know that it takes only four minutes to make a first impression and that body language accounts for 55% of that impression; 38% from tone of voice; the remaining 7% from our actual words? In other words, competence is only one factor in career mobility. Those women who are competent AND look and [...]]]></description>
			<content:encoded><![CDATA[<p>Did you know that it takes only four minutes to make a first impression and that body language accounts for 55% of that impression; 38% from tone of voice; the remaining 7% from our actual words? In other words, competence is only one factor in career mobility. Those women who are competent AND look and sound like a professional are the ones most likely to be successful.</p>
<p>Many of us are unaware that our body language sends important non-verbal messages and that other people process these messages on some level even if they are processing them subconsciously.</p>
<p>The lessons we learn from our childhood about how girls should behave (be polite, be humble etc) often translate into the way we present ourselves professionally.</p>
<p>Here are some common mistakes women make:</p>
<ol>
<blockquote>
<li>Crossing your legs. Did you know this is a sign of resistance?</li>
<li>Folding your arms in front of you. Are you aware that this sends a message of insecurity and defensiveness?</li>
<li>Smiling inappropriately. This can send a message that you are not serious.</li>
<li>Sitting in meetings with your arms  under the table. Observe men at meetings. Confident men rest their elbows and hands on the table and lean forward.</li>
<li>Tilting your head in conversation can soften your message and can also be interpreted as a lack of commitment in what you&#8217;re saying.</li>
<li>No eye contact. This is a sign you are uncomfortable or unsure of yourself.</li>
</blockquote>
</ol>
<p>The overall lesson here is that we need to be aware how we present ourselves as professionals. We may be unconsciously sending cues that are sabotaging our career efforts. While we may be extremely competent and excel at our job, our body language may be protraying us as someone entirely different.</p>
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		<title>Re-discover Your Inner Child</title>
		<link>http://womenssuccesscoaching.com/2009/09/re-discover-your-inner-child/</link>
		<comments>http://womenssuccesscoaching.com/2009/09/re-discover-your-inner-child/#comments</comments>
		<pubDate>Sun, 13 Sep 2009 13:58:29 +0000</pubDate>
		<dc:creator>Bonnie Marcus</dc:creator>
				<category><![CDATA[Success]]></category>
		<category><![CDATA[Women in Business]]></category>
		<category><![CDATA[life balance]]></category>

		<guid isPermaLink="false">http://womenssuccesscoaching.com/?p=1299</guid>
		<description><![CDATA[Whenever I hear people talk about re-discovering their inner child, I have noticed more often than not that it&#8217;s about connecting with the innocence and joy of childhood. Usually the quest to re-discover our inner child is focused on incorporating more playfulness and happiness in our lives. It&#8217;s a call to &#8220;lighten up&#8221;. And boy, [...]]]></description>
			<content:encoded><![CDATA[<p>Whenever I hear people talk about re-discovering their inner child, I have noticed more often than not that it&#8217;s about connecting with the innocence and joy of childhood. Usually the quest to re-discover our inner child is focused on incorporating more playfulness and happiness in our lives. It&#8217;s a call to &#8220;lighten up&#8221;. And boy, do we most of us need this!</p>
<p>I&#8217;m a business coach and I help women achieve their professional and personal goals. Setting intentions, creating action plans are all part of my coaching work. But I&#8217;ve noticed more and more lately, that the more we push to accomplish our goals, the less we accomplish unless we incorporate joy in our lives as well. Quite simply, we need to &#8220;lighten up&#8221;.</p>
<p>Is it OK then to set our intentions, create goals and then just let them go? No, of course not. We should do the daily work, take the necessary steps toward reaching our goals. But as we perform the tasks, keep in mind that plodding through our work each day is not the sum total of our existence. We take ourselves way too seriously. Finding ways to connect with your inner child, to incorporate joy in your life is another important part of any daily plan.</p>
<p>Set your intentions and visualize your success every day. If you are someone who requires structure, then set aside time each day to do an activity that brings you joy, that will give you some distance from your work. I find that sometimes these foster our most creative moments.</p>
<p>Think about moments in your early childhood when you experienced the true bliss of life. What were you doing? What did that feel like? How can you re-create that feeling?</p>
<p>It&#8217;s that feeling of joy that fuels our life energy and our success. The best path to success still includes planning and hard work, but what fuels our continual determination and productivity? What keeps us motivated and moving forward?</p>
<p>Connect with your inner child and re-discover that joy and you will reach your goals faster. It will provide the energy to move you forward in whatever direction you choose.</p>
<p>How do you bring joy into your life? I would love to hear from you.</p>
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		<title>Movin&#8217; on Up</title>
		<link>http://womenssuccesscoaching.com/2009/09/movin-on-up/</link>
		<comments>http://womenssuccesscoaching.com/2009/09/movin-on-up/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 14:55:43 +0000</pubDate>
		<dc:creator>Bonnie Marcus</dc:creator>
				<category><![CDATA[Success]]></category>
		<category><![CDATA[Women in Business]]></category>
		<category><![CDATA[gender diversity]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[Diane Sawyer]]></category>
		<category><![CDATA[female leadership]]></category>
		<category><![CDATA[women executives]]></category>

		<guid isPermaLink="false">http://womenssuccesscoaching.com/?p=1287</guid>
		<description><![CDATA[In 1986, an article in The Wall Street Journal by Carol Hymowitz and Timothy Schellhardt first introduced the term Glass Ceiling. The  illustration that accompanied the article showed a woman in a business suit pushing up against a glass barrier. After that article, the term Glass Ceiling caught on quickly as the metaphor for an [...]]]></description>
			<content:encoded><![CDATA[<p>In 1986, an article in The Wall Street Journal by Carol Hymowitz and Timothy Schellhardt first introduced the term <em>Glass Ceiling</em>. The  illustration that accompanied the article showed a woman in a business suit pushing up against a glass barrier. After that article, the term <em>Glass Ceiling</em> caught on quickly as the metaphor for an impenetrable blockade that women face when seeking leadership positions that have previously been occupied by men.</p>
<p>Since then, there has been considerable progress in the number of women in managerial roles, but little progress in executive leadership. Catalysts&#8217; research in 2005 found that women occupy 16 percent of executive positions in Fortune 500 companies, up from 9 percent ten years earlier.</p>
<p>The reasons for the lack of more significant progress are varied and this remains a complicated issue that has been and continues to be the subject of much discussion. The term <em>Glass Ceiling</em> is no longer an accurate descriptor as many women have successfully risen to the top; have shattered the barrier and attained executive and board level positions in organizations.</p>
<p>I believe there is much to learn from the women who have achieved executive status. Their stories need to be evaluated not only on their unique skill sets, but also the cultural environment of their company at the time of their promotion or appointment. Every success story has a special lesson.</p>
<p>Now and again, there is a prominent success story that grabs our attention and this week it was the appointment of Diane Sawyer as the second woman solo-anchor of a network evening news broadcast. There will now be two women solo-anchors (Katie Couric being the first) on the networks&#8217; flagship programs.</p>
<p>Connie Chung is quoted as saying:</p>
<blockquote><p>This signifies that the age of dinosaur behavior in the news industry is over. The network-news flagship program has been the last vestige of the dark ages. The anchor has always been traditionally a male &#8211; a white male.</p></blockquote>
<p>So yes. There is progress. Women are reaching top positions. When we see the progress, we need to not only celebrate each success, but we should also seek to learn what we can about each woman&#8217;s journey to help us in our own quest to climb the ladder.</p>
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		<title>Give Yourself a Pep Talk</title>
		<link>http://womenssuccesscoaching.com/2009/08/give-yourself-a-pep-talk/</link>
		<comments>http://womenssuccesscoaching.com/2009/08/give-yourself-a-pep-talk/#comments</comments>
		<pubDate>Sun, 09 Aug 2009 14:25:54 +0000</pubDate>
		<dc:creator>Bonnie Marcus</dc:creator>
				<category><![CDATA[Success]]></category>
		<category><![CDATA[Women in Business]]></category>
		<category><![CDATA[fear of failure]]></category>
		<category><![CDATA[negative beliefs]]></category>
		<category><![CDATA[womens success]]></category>
		<category><![CDATA[womens success coaching]]></category>

		<guid isPermaLink="false">http://womenssuccesscoaching.com/?p=1203</guid>
		<description><![CDATA[Do you ever wonder how elite athletes like Tiger Woods or Roger Federer stay focused; how they manage to maintain their peak performance? I marvel at their ability to recover after a bad shot or a lost match; their resilience and ability to let go and forget their poor performance and come back with strength [...]]]></description>
			<content:encoded><![CDATA[<p>Do you ever wonder how elite athletes like Tiger Woods or Roger Federer stay focused; how they manage to maintain their peak performance? I marvel at their ability to recover after a bad shot or a lost match; their resilience and ability to let go and forget their poor performance and come back with strength and fortitude.</p>
<p>How do they accomplish this? Well, almost all professional athletes work with coaches to re-program their thinking. Successful athletes think positively and use positive self-talk and affirmations to build their self esteem and confidence.</p>
<p>Athletes, like many of us, are subject to memories of previous events where they fell short in some fashion. These memories of past failures affect the present state of mind and cause us to believe that we will repeat the failure when presented with the same type of scenario. Sports coaches helps athletes to recall early images of success and focus on the positive to build basic confidence. They often assist athletes with creating positive self-talk and affirmations to counter the negative thoughts and feelings. This helps athletes to believe in themselves and stay focused on success.</p>
<p>We can use the same methodology to be successful. When you work on your own positive self-talk and affirmations stay focused on the immediate goals at hand and stay in the present. Recognize the negative thoughts when they occur and reprogram your internal dialogue to positive statements. </p>
<p>Give yourself a pep talk and you will achieve your goals. Focus on your previous successes and believe that you will win again.</p>
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		<title>Identify Your Web of Influence</title>
		<link>http://womenssuccesscoaching.com/2009/06/identify-your-web-of-influence/</link>
		<comments>http://womenssuccesscoaching.com/2009/06/identify-your-web-of-influence/#comments</comments>
		<pubDate>Sun, 28 Jun 2009 17:15:07 +0000</pubDate>
		<dc:creator>Bonnie Marcus</dc:creator>
				<category><![CDATA[Women in Business]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[promote yourself at work]]></category>
		<category><![CDATA[promoting yourself]]></category>
		<category><![CDATA[self-promotion coaching]]></category>
		<category><![CDATA[Success]]></category>

		<guid isPermaLink="false">http://womenssuccesscoaching.com/?p=1088</guid>
		<description><![CDATA[Years ago, I went through a training program on customer retention that emphasized the importance of identifying a web of influence within a client account. The web of influence not only included the main contact or champion, but other individuals within the company that could “influence” your success. Having more than one contact is of [...]]]></description>
			<content:encoded><![CDATA[<p>Years ago, I went through a training program on customer retention that emphasized the importance of identifying a web of influence within a client account. The web of influence not only included the main contact or champion, but other individuals within the company that could “influence” your success. Having more than one contact is of the utmost importance to maintain stability and ongoing communication to retain the account and hopefully expand the current business. After all, what if your main contact leaves the company? Without more influential contacts in that organization, you are very vulnerable.</p>
<p>Of course, the same web of influence approach is vital for client acquisition as well. Early in any sales activity with prospects, identifying the key players and communicating consistently with all these individuals broadens your scope of influence and enhances your chances of landing the account.</p>
<p>Now let’s transition to the corporate world and the topic of career advancement. Identifying your own web of influence at work is key to your own success. What are your career goals? Who a re the major players in your organization that you need to be in front of consistently to advance your career?</p>
<p>Identify those key players and create your own personal sales plan for promoting yourself. In your plan, include action items that will create credibility and visibility with these individuals.</p>
<p>Carefully craft your message and practice the delivery of your message. What information do you want to communicate? How often? Like any other sales activity, your personal sales plan requires consistency and follow up.</p>
<p>Continue to look for opportunities to add to this internal network through special committees or projects.</p>
<p>The strength of your web of influence is determined by the individuals you select, how often your communicate, and the content of your message. Maintaining this web of influence is key to advancing your career.</p>
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