Ernst and Young Entrepreneurial Winning Women Program
Are you a woman entrepreneur with big plans, and the vision and passion for growing your company? Do you know a dynamic woman entrepreneur who is on track to create a multi-million or billion-dollar enterprise? If so, I encourage you to apply, or to nominate, an outstanding entrepreneur for the Ernst & Young Entrepreneurial Winning Women program. Now in its third year, Entrepreneurial Winning Women… Continue readingHelp Others to Help You
February 28, 2010 · Posted in Entrepreneurs, Self Promotion, Women in Business, networking · Comment
I was in Rhode Island last Friday giving a workshop on Promoting Your Brand to Rhode Island Networking to Open Doors to Jobs. I arrived early and was, therefore, able to sit in on the facilitated networking exercise at one table. All of the people at the table were highly qualified and competent individuals who held director or executive level positions… Continue reading
Madam President
It's President's Week this week. Besides school vacation, it is also a time to honor Abraham Lincoln and George Washington; two past presidents who were a major part of our history in the United States. The holiday this week prompted me to think as well about honoring all the women presidents who have started and are now running their own companies in the United States. These women are playing a major… Continue reading | 1 CommentThe Secret of New Marketing
April 5, 2009 · Posted in Entrepreneurs, Sales techniques, Self Promotion, Success, Women in Business, marketing, networking · Comment
I have always maintained that the best way to market is by word of mouth. Communicating with your network is the most powerful and important marketing vehicle you've got. I was so pleased to read Seth Godin's blog this week,http://sethgodin.typepad.com/seths_blog/2009/04/first-ten-.html because he validated this marketing approach and labeled it, the secret of new marketing.
In his blog, Seth states:
Find ten people. Ten people who trust you/respect you/need you/listen… Continue reading
How Many Hats Can a Woman Wear in One Day?
No, this isn't a riddle! We wear so many hats during the course of one day that it's quite remarkable. How do we do it so effortlessly? Have you ever thought about all the different roles you play? There are probably way too many to mention in one blog post, however, since my intention is to give all women a much needed pat on the back and recognition for all… Continue readingNarrow Your Niche to Attract More Clients
March 15, 2009 · Posted in Entrepreneurs, Sales techniques, Self Promotion, Success, Women in Business, marketing, networking · 3 Comments
We are all taught in Marketing 101 the importance of defining a niche and clarifying who we consider to be our target audience. I think we all understand this concept intellectually. It makes sense. When people have a clear understanding of what services and products you offer and who will benefit from those products and services, they can easily refer business. Yes, the concept completely makes sense.
Now, we are starting… Continue reading | 3 Comments
How to Stay Marketable in a Down Economy
March 9, 2009 · Posted in Books, Customer Service, Entrepreneurs, Laws of Attraction, Sales techniques, Self Promotion, Success, Women in Business, life balance, marketing, networking · Comment
How do you stay marketable in a down economy? Promote your personal brand.
When it comes to selling yourself, you should follow the same guidelines that you use when selling any product or service. Take an objective point of view, do an assessment of the product (you), create an effective pitch, and develop a sales plan.
1. Know Your Product.
Do an assessment of yourself and get to know yourself as… Continue reading
Network, Network, Network Now!
March 1, 2009 · Posted in Entrepreneurs, Sales techniques, Self Promotion, Success, Women in Business, marketing, networking · 1 Comment
I think by now we have all accepted the fact that our economy is in crisis and there is not an immediate panacea to catapult us back to financial stability. Every day we hear of more businesses going bankrupt and laying off employees.
Perhaps you are lucky enough to be employed or own your own business. Even if you are currently unemployed, now is the time to get out there and… Continue reading | 1 Comment
Why is to “sell” a four letter word?
January 13, 2009 · Posted in Entrepreneurs, Sales techniques, Self Promotion, Success, Women in Business · 4 Comments
I am always amazed at how many people are traumatized when it comes to selling. When I looked up “to sell” in the dictionary, I found these definitions.
- to transfer services to another in exchange for money. (OK. I can live with this one.)
- to persuade or induce someone to buy something. (Used car salesman approach?)
- to convince (hmmm. Still a bit negative.)
- informal definition: to cheat, betray,or hoax. (OMG!)
Stay focused on the Client
One of the most challenging aspects of good selling is staying focused on your client or prospect. As sales professionals, we work hard to prepare for our sales calls and presentations. We memorize the features and benefits of our product and services in hopes of having the opportunity to acquaint someone with what we are selling. Once we are actually in front of a prospect, it's all we can do to hold back from blurting out everything all at once; telling our prospect about what we are selling and how beneficial it is for them to buy what we are selling.
