Madam President

February 21, 2010 · Posted in Entrepreneurs, Women in Business, leadership · 1 Comment 
It's President's Week this week. Besides school vacation, it is also a time to honor Abraham Lincoln and George Washington; two past presidents who were a major part of our history in the United States. The holiday this week prompted me to think as well about honoring all the women presidents who have started and are now running their own companies in the United States. These women are playing a major… Continue reading | 1 Comment

What Is Your Attention Grabber?

I was in Orlando this past week with some colleagues training a medical device sales force on "purposeful communication". "Purposeful Communication" is communication that has a goal or desired outcome and when applied to sales presentations, the objective is to create a sales presentation that is well organized around a desired outcome with your target audience. Selling to a large or small group of potential decision makers has many similarities to… Continue reading | 1 Comment

Create a Great Elevator Pitch

January 24, 2010 · Posted in Self Promotion, Women in Business, networking · 1 Comment 
Have you ever been to a networking event where everyone needs to stand up and introduce themselves?  I don't know about you, but after about 3-4 people stand up and recite their elevator pitches, I can't remember who does what. Very few of them capture my attention. Even less of them are memorable. They all sound alike because everyone is using the same approach, the same boring approach. How  then can… Continue reading | 1 Comment

Access to Capital for Women Entrepreneurs:Practical Advice and Global Trends

January 19, 2010 · Posted in ARCHIVED SHOWS · Comments Off 
How and where do you find the money to start and grow your business? Given the current global financial crisis, is there even money available now for women owned businesses? Today's guest, Teri Cavanagh, is the best person to ask. She is a global consultant for women entrepreneurs and today she will give us her best practical advice on what women can do to access capital for their businesses and… Continue reading

Are You in Career Quicksand?

January 10, 2010 · Posted in Entrepreneurs, Success, Women in Business, leadership, networking · Comment 
Does this describe you?
  • Desperately trying to keep your job or business from swallowing you up?
  • Totally focused on completing all your daily tasks but never getting through your to do list?
  • Working nights and weekends to catch up?
  • Stressed? Exhausted?
  • Do you find the more you struggle to keep on top of things, the more you sink into the abyss?
I call this career quicksand. Why? Because when you are in this situation with your… Continue reading

What’s Your Story?

October 18, 2009 · Posted in Entrepreneurs, Self Promotion, Women in Business, networking · 1 Comment 
We all have unique stories to tell about our careers and our businesses. I did a presentation last week on self-promotion in Boston to the Downtown Women's Club and heard many great stories from the attendees and I was reminded again how truly wonderful all our stories are. Each story reveals something personal about us. What is the story behind starting our business? Where did the idea come from? Why did… Continue reading | 1 Comment

Are the “Shoulds” Getting You Down?

June 11, 2009 · Posted in life balance · 1 Comment 
As women, we are continuously striving for work/life balance because we believe it’s possible. All the subject matter experts (myself NOT included) tell us that we can achieve balance in our lives and we should make every effort to create this equilibrium for ourselves. It is doable. We are all superwomen. As a result, we have an ongoing list of things we “should” do for our career and our family/personal life… Continue reading | 1 Comment

Stop Talking Already!

This is a guest post by Laura Caton from The Cornerstone Group Inc. www.thecornerstonegroupinc.com To listen well is as powerful a means of influence as to talk well, and is as essential to all true conversation. ~Chinese proverb. On May 21, more than 200 people attended the Sales 2.0 Conference hosted by Selling Power Magazine in Boston; unfortunately I was not one of them. However, a good friend… Continue reading

Cindy Loughran, New Leaf Touchstone

May 18, 2009 · Posted in Podcasts · Comment 
Cindy is a certified business coach and change agent. Because change can be so challenging, Cindy created beautiful bracelets to reinforce her message of changing behaviour with her clients. Now she has a whole new business! Listen to this great story of how she developed her new business and check out these lovely bracelets on her website. Her website: http://newleaftouchstone.com

The Secret of New Marketing

I have always maintained that the best way to market is by word of mouth. Communicating with your network is the most powerful and important marketing vehicle you've got. I was so pleased to read Seth Godin's blog this week,http://sethgodin.typepad.com/seths_blog/2009/04/first-ten-.html because he validated this marketing approach and labeled it, the secret of new marketing. In his blog, Seth states: Find ten people. Ten people who trust you/respect you/need you/listen… Continue reading

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Bonnie Marcus, M.Ed., C.E.C.
Founder and Principal
508-696-0038

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