Is it Time to Write Your Book?

August 30, 2009 · Posted in Books, Women in Business · Comment 

This is a guest post by Lisa Tener, author and book coach.

Have you noticed how many people are writing books lately? Maybe some colleagues and competitors in your field have recently become published authors. Do you wonder if becoming a published author is for you?

A book can help you start a new business or take an existing business to the next level. It can help you position yourself as an expert in your field and open up new (or bigger) opportunities in public speaking, media attention, joint ventures and more.

Evana Maggiore, Author of Fashion Feng Shui: The Power of Dressing with Intention, has told me that she often hears from new person who found her on the internet, read her book in a day and immediately signed up for her training program with a several thousand dollar price tag. Even those who don’t sign up for training often look for a fashion feng shui consultant who can help them dress their mind, body and spirit for powerful results. Evana’s book is out there attracting a following for her own business and businesses of FFS Consultants she trains 24/7—even when Evana is on vacation.

Aspiring authors tend to to talk about their book to anyone and everyone—friends, family, people at cocktail parties. Mum’s the word. I’m not going to tell you they’ll steal your idea. That is extremely unlikely. The fact is, though, that the less energy you project outward about your book, the more you focus your energy inward into the writing. Talking about your book can take the place of writing it. Keep it quiet and write, write, write.

But wait. Before you just start writing mounds and mounds of stuff that someday you’ll have to wade through and organize and figure out how to put it all together into something coherent, take a deep breath and begin to plan.

Without a plan, how do you know what to do and how to get there? Everyone needs a plan. Plan your time; plan what you need to do; plan how to research your market before you begin; plan what you’ll do when you run into snags. Plan how you’ll get support, as well as any expertise you need. Support can come from a friend, colleague, writing cohort, coach or writing class. Expertise can come from people in your market (potential readers), editors, a writing coach, agents, publishers, colleagues and experts in your field.

Above all, have fun and stay connected to your passion for your subject. Writing a book, getting published and hearing from readers about how the book made a difference in their lives can be a peak experience. The more connect with what excites you about the subject, the more fun you’ll have.

Lisa Tener is a published author and book coach. She teaches on the faculty of Harvard Medical School’s CME publishing course. Lisa has been interviewed on ABC World News with Peter Jennings, NiteBeat and PBS-TV and quoted in USA Weekend, Glamour, Family Circle, Body and Soul, Fitness, the Boston Globe and dozens of other publications. Her clients have been interviewed on Oprah, Montel and much more.

To sign up for her FREE teleseminar, Write Your Book: The First 5 Steps (next offered September 9 at 8:30 pm ET) e-mail Lisa at Lisa@LisaTener.com with the subject: “Sept. 9 seminar, new.” You can visit her website at www.LisaTener.com. And sign up for her blog at www.LisaTener.com/blog.

Channel the Saran Wrap

February 22, 2009 · Posted in marketing, Women in Business · Comment 
This is a guest post from Julie Roads,  www.writingroads.com, a good friend and very talented copywriter.

Channel the Saran Wrap

The only problem with it, is that it’s not environmentally friendly, so don’t channel that part of the Saran Wrap™, but grab hold of everything else and apply it to your writing, online, blogging and social media efforts.
Saran Wrap™ is:
1. Transparent. If you aren’t transparent, you’re hiding something, which makes you untrustworthy…people want to connect with people, not businesses, NOT smoke screens.Transparency is about being really genuine – don’t just be a car salesman, be a car salesman who loves sandwiches, tennis, his kids and the novel you’ve been writing for the last year.
2. Clear. Be clear about your mission, your goals, your industry, your philosophy, your blog topic, the scope of what you do. Clarity is about your own personal understanding and connection to your professional life and plan. If you aren’t clear, you’re confused, disorganized and ineffective – things that will negatively effect your productivity, overall business, relationships, etc.
3. Sticky. If folks just breeze on through your blog, website, store – you haven’t really gotten anywhere. You want to stick to them, you want them to stick to you, you want them to subscribe, bookmark, buy, sign-up, return, remember you. The point is to build a long relationship and have it expand over time.
4. Connected. Ever notice how it’s very difficult to get just a little bit of Saran Wrap™ off the roll? The wrap is so connected to itself, like brothers in arms, a VERY tight network. Use this in two ways: 1) build your own network via your blog and your social networks and, 2) encourage this network to tell their own networks about you as well.
5. ‘The’ word to the extent that people think your name represents the entire industry – think Kleenex™ here. Saran Wrap™ is a registered trademark brand name, the product is actually plastic wrap. Word of mouth and a good product has made them the industry leader, standard and mascot.
6. A Tool. One box, all you need. Saran Wrap™ has the container, the wrap, the cardboard tube that keeps the wrap in check, the metal teeth to cut the wrap. Have all of the tools people need at the ready. Make it easy for them to contact you, purchase your product or service, use your product or service, tell their friends about their contact or service, etc.
Cross-posted on the Writing Roads Blog (http://writingroads.com/blog)

Links: http://saranbrands.com
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De-Clutter Your Brain and Jump Start Your Creativity

December 1, 2008 · Posted in Books, Success, Women in Business · Comment 

A few months ago a long time friend of mine recommended that I read The Artist’s Way by Julia Cameron. In this book, Julia describes a program she created for artists to connect with their creativity through a series of exercises. This process has been so successful that people from all different professions have adopted the practice.

One of my favorite exercises is called The Morning Pages. Similar to writing in a journal, Julia asks you to write three longhand pages first thing every morning. These three pages of writing are strictly stream-of consciousness and they are not supposed to sound intelligent or meaningful. You are directed to just write what ever comes to mind and fill three pages. Often my morning pages are filled with a variety of emotions and “stuff”. Perhaps I am feeling negative about something that could be as simple as not wanting to do the laundry or clean the house. Some days, I write down my personal and professional concerns. I address my feelings of self-doubt. I purge them through this process. Sometimes, my thoughts are more profound and as I write, I find solutions to issues I have tossed around in my brain for days.

This writing exercise is a great cleansing. There is no right or wrong way to write. It is not supposed to be a creative exercise. You are directed never to read your pages to anyone else. In fact, the author recommends that you not read your own pages for at least eight weeks. The point here is that this exercise and all the petty, whiny stuff you write down helps you to de-clutter your brain and in doing so, you open the door to your creativity. As you rid yourself of the “stuff” that occupies your attention, it is amazing what happens.

I have a love-hate relationship to the morning pages and yet I still force myself even when I’m not in the mood to write. I stopped writing for a while and this past week I started again. I no sooner finished writing my pages one morning than the flood gates opened with new ideas for my business for next year.

Try it for a while. Make this practice a part of your morning routine and see what happens. De-clutter your brain and unleash your creativity. You will breathe new life into your personal and professional life.



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