A prospective client called me last week about my coaching services. She had read an article of mine about how to prepare for an interview and was seeking help to better position herself for employment. We talked for a couple of minutes and I asked her what she does. It’s a simple question, right? We are asked this question all the time, but when I posed the question to her she could not answer it. There was silence on the other end of the phone.

“See”, she said. “This is my problem.” I can’t talk about myself let alone describe what I do. Turns out she is a financial analyst and had dropped out for 18 months to have a child and seems to have lost her way.

Of course, I hear this from men and women who are employed as well. We all get so tied up in our daily lives and everyday tasks that it is easy to lose touch with who we are and what is special and unique about us. We lose touch with who we are. I mean who we REALLY are.

Why do we lose touch? Well, we get distracted by the clutter in our lives. We are bombarded daily by the media with new promotions, new opportunities, new gadgets and technology, new theories. It’s easy to get distracted from the essence of who we are unless we are willing to take the time for introspection and meditation.

What’s missing is the connection with our core essence. What makes each of us unique?

I do many workshops to help professionals connect with their value and what I have discovered is that many of us are so disconnected that we lose our way. We need a foundation. We need to re-establish this connection with our value and establish a strong belief in ourselves and our capabilities and strengths. I’m not talking about the normal hype or the mundane adjectives we often use to describe ourselves, but the connection with our true authentic selves.

Do yourself a favor and take some time to re-establish this connection. What are your strengths and what do you contribute to your organization, your family, your community? How would others describe you? Dig deep until you truly understand your value, not what you think others expect of you or what you think you should be. If you dig deep enough you will find your core essence.

It is this core essence that provides the foundation for your confidence and well-being. It is this foundation that will free you to talk about yourself in a positive way and promote yourself with conviction.

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