by Bonnie Marcus | Mar 11, 2012 | Entrepreneurs, marketing, Self Promotion, Success, Women in Business
Everyone loves a good story, but how many of us are good at telling good stories? For the most part, I think we create exciting and stimulating stories about our personal lives. We certainly have a tremendous amount of material to serve as our database. We love to...
by Bonnie Marcus | Dec 19, 2010 | Entrepreneurs, marketing, networking, Sales techniques, Women in Business
Our decision to buy a new car is often more about the status and sex appeal than transportation and functionality. We can purchase a great looking pair of jeans any where, but we are more likely to choose a popular brand that has some status and recognition. The...
by Bonnie Marcus | Jun 28, 2008 | Entrepreneurs, Sales techniques
How often have you been at a networking event or business gathering and someone asks you, “What do you do?”. Panic sets in as you try to remember your Elevator Pitch and it’s specific formula to answer the question about what you do. You break out in...
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