Why is to “sell” a four letter word?

I am always amazed at how  many people are traumatized when it comes to selling.  When I looked up “to sell” in the dictionary, I found these definitions. to transfer services to another in exchange for money. (OK. I can live with this one.) to persuade or induce...

Stay focused on the Client

One of the most challenging aspects of good selling is staying focused on your client or prospect. As sales professionals, we work hard to prepare for our sales calls and presentations. We memorize the features and benefits of our product and services in hopes of...