by Bonnie Marcus | May 30, 2010 | Entrepreneurs, Sales techniques, Self Promotion
Why do car salesmen have a bad reputation? Why do we hate those nagging telephone calls from strangers telling us to buy something? The reason, I believe, is that the sales techniques they use are impersonal and we often feel that something is being forced on us that...
by Bonnie Marcus | May 16, 2010 | Entrepreneurs, Self Promotion, Success, Women in Business
The Harvard Business Review posted a test this week, “Should You Be an Entrepreneur?” The test of 20 questions was created by the author of the article, Daniel Isenberg, who is a professor of management practice at Babson College. I thought it would be fun to pose...
by Bonnie Marcus | Apr 18, 2010 | networking, Self Promotion, Women in Business
The Times Online from the UK, published an article in March called Why Women are Such Bad Networkers. It’s no good thinking that hard work will get you anywhere. If you want to make it to the top, you’re going to have to overcome your fear of socializing and start...
by Bonnie Marcus | Feb 7, 2010 | Entrepreneurs, networking, Sales techniques, Self Promotion, Women in Business
I was in Orlando this past week with some colleagues training a medical device sales force on “purposeful communication”. “Purposeful Communication” is communication that has a goal or desired outcome and when applied to sales presentations,...
by Bonnie Marcus | Jan 24, 2010 | networking, Self Promotion, Women in Business
Have you ever been to a networking event where everyone needs to stand up and introduce themselves? I don’t know about you, but after about 3-4 people stand up and recite their elevator pitches, I can’t remember who does what. Very few of them capture my...
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