by Bonnie Marcus | Feb 21, 2010 | Entrepreneurs, leadership, Women in Business
It’s President’s Week this week. Besides school vacation, it is also a time to honor Abraham Lincoln and George Washington; two past presidents who were a major part of our history in the United States. The holiday this week prompted me to think as well...
by Bonnie Marcus | Apr 5, 2009 | Entrepreneurs, marketing, networking, Sales techniques, Self Promotion, Success, Women in Business
I have always maintained that the best way to market is by word of mouth. Communicating with your network is the most powerful and important marketing vehicle you’ve got. I was so pleased to read Seth Godin’s blog this...
by Bonnie Marcus | Mar 23, 2009 | Entrepreneurs, life balance, Success, Women in Business
No, this isn’t a riddle! We wear so many hats during the course of one day that it’s quite remarkable. How do we do it so effortlessly? Have you ever thought about all the different roles you play? There are probably way too many to mention in one blog...
by Bonnie Marcus | Mar 15, 2009 | Entrepreneurs, marketing, networking, Sales techniques, Self Promotion, Success, Women in Business
We are all taught in Marketing 101 the importance of defining a niche and clarifying who we consider to be our target audience. I think we all understand this concept intellectually. It makes sense. When people have a clear understanding of what services and products...
by Bonnie Marcus | Mar 9, 2009 | Books, Customer Service, Entrepreneurs, Laws of Attraction, life balance, marketing, networking, Sales techniques, Self Promotion, Success, Women in Business
How do you stay marketable in a down economy? Promote your personal brand. When it comes to selling yourself, you should follow the same guidelines that you use when selling any product or service. Take an objective point of view, do an assessment of the product...
Recent Comments