It’s
one thing to sell a product or service for another company, but when
it’s YOUR product or service, it is downright scary. In this case, we
are especially vulnerable and uneasy putting ourselves in the spotlight
because the potential rejection is personal.

The best tip I can give about self-promotion is
to keep it personal. Don’t be afraid to give some personal information.
Connect with the reasons you love what you do. The more you tap into
the passion you have for your business, the easier it will be for you
to promote yourself.

Here are some tips to promote yourself effectively.

  1. Craft a personal, sincere, believable message about yourself and your business and be ready to talk about yourself 24/7.
  2. Include your background in the message to build credibility.
  3. Speak to your accomplishments.
  4. Talk about why you started  your business? What is your passion?
  5. Refer to what differentiates you from your competition.
  6. Do NOT rely on your website or brochure to do all the promotion. Keep it very personal.
  7. If you find the message doesn’t stick with your target audience, go back to Step #1.